Customer Success
Dan Wright, Chief Digital Office of Tyreright, discusses the challenges and opportunities faced in being the first retailer in Australia to sell tyres online and Tyreright’s Digital Transformation journey.
Challenge
Provide customers with a flexible, omnichannel solution to book and pay for unexpected tyre repairs
Tyreright had already previously partnered with Zip across its retail stores to offer customers flexible payment plans but, further to the success of its ecommerce site, had realised a need to also offer the service online.
As Daniel Wright, Chief Digital Officer at Tyres4U (Tyreright’s parent company) explains: “In most cases, people are caught by surprise and haven’t budgeted to replace their tyres. For us, Zip is an important integration because it means people can purchase the right tyres for their vehicle, with extra payment options to buy them extra time, if they need it”
Solution
Secure payment integration with Zip allows customers to buy now and pay later, while booking the repair appointment at the same time
A point of pride for the Tyreright team was the simple and intuitive nature of its combined checkout and appointment booking process. In order to ensure that Zip integrated as seamlessly as possible, the team at Switch imported a ‘Pay with Zip’ tab to the Tyreright payment page, to handle the entry and validation of all secure payment details. On the backend, the team imported the Zip C# Software Development Kit (SDK) and then populated purchase order data for supporting the base transaction functions, registration and checkout. Checkout results were then integrated into Tyreright’s existing order confirmation and messages screens, as well as the backend of the Sitecore Commerce engine.
Result
Switch delivers a solution that puts Tyreright’s customers first - both on the road and off
While the site is still several weeks away from launch, the Zip component of the project, from assessing the technical requirements to completion, took just seven days. “I’m happy to say that the Zip integration was one of the most smooth and seamless parts of this whole project”, enthuses Wright. “While we won’t be able to glean any real results until it’s live, we’ve already seen a huge demand for the service and lots of people creating Zip accounts, so we’re expecting it to be a big success”.
