Case Study: Rhino-Rack

The World’s Most Useful Roof Racks

Rhino-Rack Project Snapshot

Since 1992, Rhino-Rack has been creating world-class roof racks. Today they are Australia's if not the world's most diverse and innovative range of roof rack products, supplying high-quality gear to all industry segments.

Rhino-Rack approached Switch to work with them on their global digital strategy, using Sitecore and bespoke solutions.

  • Sitecore CMS 8.1
  • Sitecore Multi-Sites Setup
  • Sitecore Web Forms for Marketers (WFFM)
  • Amazon Web Services (AWS)
Rhino-Rack Website Responsive Showcase


Product selection was slow and difficult, resulting in the wrong suggestions for customers.

Rhino-Rack had a serious problem on their hands - their existing website was difficult to maintain and customers were finding it increasingly challenging to select the right product for their vehicle. On top of this, Rhino-Rack were spending way too much time maintaining vehicle product information globally as they retail their products in over 25 countries.

This was all working against Rhino-Rack and where they wanted to be as a digital brand. Something had to change to make their lives and the experience of customers better.

Rhino-Rack Responsive Website on Sitecore Rhino-Rack Responsive Website on Sitecore

The integrated solution presents Rhino-Rack accurately and makes product selection super easy.

Rhino-Rack offers customers a selection from more than 5,000 products, so it was necessary to provide tools to accurately match a customer's vehicle to the right product. Since the digital strategy was going global, it was also critical to deploy a platform with multilingual capabilities, content versioning and advanced workflow as Rhino-Rack websites will be managed by multiple people across the world.

With Sitecore, we've been able to deploy a fully responsive website which provides an optimised experience across desktop, tablet and mobile. Rhino-Rack have been so impressed with the experience on mobile devices that they started installing tablets to allow their customers to browse their products in stores.

To enable scalability in the future with the rollout of websites internationally, the Rhino-Rack live environment is hosted in the cloud taking advantage of AWS services like RDS (Relational Database Service), S3 (Simple Storage Solution) and CDN (Content Delivery Network).

Sitecore Awards for Rhino-Rack

“Switch have done an exceptional job, taking on a very complicated brief to deliver an outstanding website that truly showcases the Rhino-Rack brand. Working with the team at Switch has been an absolute pleasure. They have a very professional and capable team of project mangers, designers & developers that simply do excellent work.”

Jake Boulton, Head of Digital, Rhino-Rack

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