Connecting Farmers, Consumers and Communities Through a Modern Digital Experience

Challenge

Create a unified experience with a refreshed design and enhanced UX to better serve users.

Dairy Australia needed a modern, scalable digital platform to support the evolving needs of its diverse audiences. The farmers site required an upgrade to a more scalable and manageable platform, while the consumer and education sites needed to be consolidated into a single destination to improve the experience for consumers, educators, healthcare professionals, and job seekers.

To deliver smarter, consistent and more user-friendly digital experiences, Dairy Australia required a SaaS solution that would enable faster performance, reduce maintenance overhead, and offer the flexibility to personalise content, improve accessibility, and streamline content management. Additionally, a refreshed design system for the community website was delivered to distinguish the two websites for their specific audience types while maintaining Dairy Australia's brand identity and delivering a seamless customer experience.

Visit the Dairy Australia farmer website

Solution

Delivering an Intuitive, Educational & Engaging Digital Experience using Recursion and Sitecore

To bring Dairy Australia's digital vision to life, Switch delivered a unified SaaS Solution leveraging Sitecore's XM Cloud and Content Hub. This modernised tech stack offered the scalability, performance, and flexibility needed to support both the farmer and community websites, while centralising content creation and streamlining management across teams.

The delivery process began with a series of collaborative workshops to align on strategy, structure, and audience needs. Dairy Australia and Switch partnered closely to bring a strong conceptual vision to life through a highly collaborative process. Together, the teams reviewed over 60,000 existing assets, ran a reverse brief, explored visual directions, and refined the site structure based on user journeys and personas. This process shaped a clearer content strategy, with templates tailored to different levels of the site architecture to simplify content planning and delivery.

Leveraging Recursion, Switch's accelerator, there were over 27 reusable components deployed, ensuring design consistency and accelerating development. Where needed, custom components were built including education-focused resource hubs, recipe layouts, and a "You Ask, We Answer" module. A unified components system ensured visual cohesion across both sites while still delivering tailored experiences as the farmer website prioritised utility and access to critical resources, while the community site focused on engagement and education.

Sitecore Content Hub streamlined content operations by consolidating assets and improving discoverability. For the community website, a mega navigation supported intuitive access to distinct sections such as the education page, while the farmer website featured a new interactive carousel for better promotion of high-value messaging.

Powered by Sitecore's composable solutions, Dairy Australia's new websites delivers a modern digital experience with enhanced accessibility, refreshed design and a more intuitive user journey.

Visit the Dairy Australia community website

Dairy Australia's new digital ecosystem has delivered strong business outcomes by streamlining operations, reducing content overhead, and enabling teams to work more efficiently. With a more intuitive platform and reusable design system in place, the Dairy Australia team is now better equipped to deliver timely, high-quality content while maintaining brand consistency across its audiences.

The site's user experience has been significantly enhanced, with intuitive navigation, clear language, and audience-specific content making it easier for a wide range of users to find what they need.

Dairy Australia's new website delivers a modern digital experience that connects key audiences through an intuitive, scalable, and engaging platform.

Key Results

• Content updates delivered three times faster, reducing time-to-market
• Reduced reliance on development resources through intuitive authoring tools
• Faster site performance, improving user experience and engagement
• Streamlined internal workflows and improved cross-team collaboration
• A scalable, future-ready platform with lower ongoing maintenance costs