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SUMMARY:Creating customers for life\, from the moment they drive out the gate!
DESCRIPTION:WesTrac created Team Yellow (TY) to translate brand loyalty into WesTrac customers for life. 83% of those who’ve opted in are new to WesTrac and 33% cite brand loyalty as the reason why they chose us. With email being the preferred communication channel\, we use Sitecore’s marketing automation\, custom facets\, and personalization features to deliver compelling content throughout the first year of ownership\, tailored to the machine purchased. As a result\, TY members consume three times more content.
LOCATION:Sitecore Symposium - Virtual Room 3
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DESCRIPTION:Creating customers for life, from the moment they drive out the gate!
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