What is a Composable DXP?
A composable DXP is cloud native software platform that is assembled of best in class SaaS solutions to deliver digital experience across a variety of channels with ease.
In simple terms, think of a composable DXP like a customisable Lego set-assemble your ideal digital ecosystem using individual components and services (such as e-commerce, content management, personalisation, and localisation etc) that fit your organisation's needs to better serve engaging omnichannel digital experiences for your customers. Ultimately, enhancing customer engagement and driving ROI.
Benefits of a Composable DXP For Your Organisation
Many enterprise organisations are already moving away from traditional solutions that are struggling to respond to changing market demands with speed and agility and are embracing composable solutions to meet their strategic business goals.
A composable approach can help in accelerating the achievement of business goals for digital leaders such as technologists and marketers including; increasing market share, reducing operations costs, growing revenue and providing a best in class customer experience.
| Marketers | Technologists | |
| Increase Market Share | Drive change and meet customer demands quickly by implementing the right tooling at the right time, evolving your capabilities and reducing time to deliver excellence to your customers in digital. | Build on platforms, adding pieces of the puzzle as you go without having to consider a whole ground-up rebuild every time you want to move forward in your digital transformation |
| Reduce Operational Cost | Reduce pressure on your content and marketing teams with a holistic view of who your customers are and access all your assets and content in the one place. | Rid yourself of the complex, arduous upgrade cycles and associated costs. |
| Grow Revenue | Build a suite of tools that complement each other, sharing and consolidating data in a way that truly gives you insight and the ability to action and improve customer experience. | You can build your visionary digital offering iteratively and with agility without being weighed down by pressure that monolithic platform licence fees create. |
| Best In Class CX | You can more easily support multi-channel personalised experiences through an interconnected, specialised suite of tooling. | You can have a suite of tooling, designed to talk to other platforms, designed to integrate and feed your organisation with accessible, actionable data. |