Making Conversational AI a Reality

Switch & Cognigy Partnership

In a recent blog post, we spoke about a topic that’s getting a lot of attention at the moment – conversational AI.

While it can be easy to get caught up in the hype of a new digital trend, voice and conversational AI are technologies that are very much game-changing. With obvious user benefits and huge adoption rates (57% adoption rate of voice assistants in Australia, in the last year alone, according to iProspect, 2019) it’s safe to say that voice is the future.

At Switch, our priority is helping our customers to create exceptional experiences for their customers, which is why we’re so excited to be able to announce our recent partnership with leading conversational AI provider, Cognigy. Recently named a Cool Vendor in Gartner’s Cool Vendor Report in ‘AI for Conversational Platforms’, Cognigy’s solution enables businesses to keep up with customer expectations and engage via chatbots, voice assistants, IoT and more.

Cognigy.AI enables organisations to build advanced conversational AIs within minutes (don’t believe us? Check out this quick video, where Cognigy Senior UX Consultant, Sascha Wolter, creates a chatbot and Alexa interaction in under 12 minutes!).With the ability to integrate with backend systems, Cognigy provides accurate, up-to-date and personalised conversations that can be scaled to any depth and extended across multiple sessions, to create consistent, human-like discussions.

Sitecore and Cognigy

As a Sitecore Gold Implementation partner, our partnership with Cognigy also enables us to provide seamless Sitecore/Cognigy implementations, to easily manage content and create natural, up to date dialogue flows. Using the power of Sitecore xConnect, all conversational data - from conversions to in-the-moment profiling - can be stored directly in xDB. This data can then be used by Cognigy to provide personalisation on future visits to your website or interactions with conversational channels.

Cognigy also takes advantage of Web Content Management, where Sitecore continues to act as the single source of truth for content.

Check out Sitecore and Cognigy working together in the short video below

Switch and Cognigy

This new partnership combines Switch’s renowned expertise and track record for exceptional implementations with Cognigy’s leading enterprise-grade conversational AI technology, offering Switch customers the opportunity to create world-class, intuitive omni-channel experiences.

If you’re considering implementing a conversational AI strategy, get in touch with our team to find out how to get started today. Alternatively, for more information about how Cognigy can transform your customer experience, visit

— Nick Jones

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