Switch & Frasers Property Australia have been recognised at the Sitecore Experience Awards

In the Most Intelligent Content Optimisation Category

Switch & Frasers Property Australia have been recognised by Sitecore for
Most Intelligent Content Optimisation.


Sydney, Australia - 6 October 2020 - Switch, a multi award-winning Sitecore Platinum Implementation Partner, has been recognised at the Sitecore Experience Award (SEA) in the "Most Intelligent Content Optimisation" category for their work with Frasers Property Australia, receiving an Honourable Mention award. The entry was selected from more than 140 submissions, recognised for enhancing the digital brand and customer experience of Frasers Property Australia through personalisation and continuous optimisation.

"It’s so rewarding to see the outcome of the hard work that Switch and the Frasers Property Australia team have dedicated to enhancing our customers’ experience. Receiving this recognition from Sitecore is a testament to that and I’m looking forward to seeing what we can achieve in our continued partnership with Switch" said Lisa Reed, Digital Marketing Manager, Frasers Property Australia.

The Sitecore Experience Awards 2021 recognise brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate their Sitecore solution is delivering ground-breaking customer experiences and great overall value to their business. The SEAs highlight best-in-class brands from four specialised categories.

"Digital has served as the lifeblood of so many enterprises, both competitively and at a time when physical shopping just wasn’t possible. Intelligent content optimisation is and always has been crucial for stronger consumer engagement, helping a wide range of brands achieve business and organisational goals in today’s challenging market. We are excited to celebrate their achievements with the Sitecore Experience Awards by honouring some of the most innovative implementations that push the boundaries of exceptional customer experiences from our customers and partners," said Lee Miles, Chief Customer Success Officer, Sitecore.

Through the rigorous selection process, each entry was judged by a panel consisting of Sitecore leadership from that entry’s region. There are three regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

Frasers Property Australia is one of Australia’s leading diversified property groups, with a rich heritage dating from 1924.

Frasers Property Australia develops residential land, housing, and apartments and has delivered over 140,000 homes during their legacy. The company also develops build-to-rent, commercial, retail, and mixed-use properties, and their activities also encompass the ownership and management of investment property, incorporating property and asset management services.

Frasers Property Australia partnered with Switch to help drive momentum and to turn their vision of becoming the "Global number 1 for customer experience in property" into a reality. By indoctrinating continuous optimisation and frameworks to craft personalised and measurable outcomes for their customers.

Read the full Case Study here: https://www.switchit.com/work/case-studies/frasers-property-australia/

Over the past 10 years, Switch has received several Sitecore Experience Awards with multiple staff members recognised as Sitecore MVPs (most valuable professionals). Recently, Switch became one of the first agencies globally to be SBOS (Sitecore Business Optimisation Strategies) certified.


About Switch

Switch is a multi-award-winning Platinum Sitecore Implementation Partner with proven success in delivering the complete vision for customer experience management and measurement. We create solutions for businesses to connect with their customers through intelligent design, strong implementation, structured support, defined metrics and future optimisation strategies.

For further information, please visit: www.switchit.com

About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.

For further information, please visit: Sitecore.com

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Switch has been globally recognised winning the Ultimate Sitecore Experience Award for the Most Sophisticated Implementation in 2020.
Read more Experience Awards 2020 Winner

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