For today’s CIOs and CMOs, decisions and investment around DXPs represent promise, pressure and opportunity. Get it right and the business, along with your customers, win. Get it wrong, the setbacks can be significant and take years to resolve (and require additional investment). Making the right DXP choice based on where the platform has evolved from and where it is heading is critical.
With capabilities spanning content management, asset orchestration, personalisation, commerce and customer data, Sitecore has evolved far beyond CMS. The question is no longer “can Sitecore deliver?” as that has been proven for over a decade, even more comprehensively now with XM Cloud, ContentHub and OrderCloud. The question for some CIO and CMO leaders looking at their own stack or competing products is “how do we use Sitecore wisely, when do we implement it and why does each of their products matter to our business?” How will it help us deliver more value to our business and customers?
According to Gartner, “By 2026, 80% of large enterprises will have adopted composable digital experience platforms (DXPs) to deliver new digital products faster” (Gartner®, Market Guide for Digital Experience Composition, 2024). But Forrester warns: “Just 27% of global marketing decision-makers feel their martech stacks are fully integrated across the customer lifecycle” (Forrester State of Martech Report, 2023).
When speaking with prospective customers, we’ve heard about their struggles to balance ambition with proper sequencing to deliver an aligned roadmap. This is where too many programs and projects stall with ambition outpacing clarity, the platform has been overbuilt and worse, it is underutilised. Absolute kryptonite to delivering value to the business or success to customers.
Recursion, our Sitecore accelerator, is more than a framework; it is the operating model that removes complexity, accelerates ROI and eliminates waste.
Switch delivers across the full spectrum from strategy, architecture, content ops, engineering, design systems and ongoing optimisation, all grounded in Sitecore’s roadmap and your business objectives.
“Our content management process has improved dramatically, particularly in our ability to update and build new content from scratch. The dynamic component library gives us significant flexibility, allowing us to quickly adapt to content requirements.”
- Digital Experience Manager, Dairy Australia
Here’s how we break down the Sitecore stack - what to use, when to deploy it and why each one matters.
What to use: Sitecore XM Cloud
When: At the start, this is your foundation
Why: Because every digital experience starts with content, XM Cloud gives your team the ability to launch faster, author easier and scale globally without waiting on engineering.
With Recursion, we reduce XM Cloud implementation timelines by up to 54% using pre-tested components, design system alignment and front-end decoupling. Recursion has been used in recent projects including HIA, Dairy Australia, Cleanaway and many more to go live fast and expand confidently.
Gartner: “SaaS CMS solutions reduce technical debt and improve time-to-value by up to 60%.” (Magic Quadrant for DXP, 2024)
What to use: Sitecore CDP and Personalise
When: Once you’ve unified your content delivery
Why: Because personalisation without data is just guesswork and data without activation is just overhead. These tools let you create dynamic, tailored experiences that actually move the needle.
For customers we unify data in CDP and activate journey-level testing in Personalise, delivering campaigns that convert, not just personalised in theory.
Forrester: “Experience optimisation drives 20–40% increases in digital conversions when real-time data and experimentation are used together.” (Forrester Wave™, Q4 2023)
What to use: Sitecore Content Hub
When: When content creation, asset usage, or governance becomes painful
Why: Because without a single source of truth for assets and campaigns, your content is working against you, not for you. Content Hub makes every piece of content easier to find, control, localise and reuse.
Dairy Australia used Content Hub to centralise brand control and enable faster campaign delivery without compromising compliance.
Gartner: “Content operations platforms reduce time to market by 30% and increase content reuse by 65%.” (Market Guide for CMPs, 2023)
What to use: Sitecore Search
When: Once you’ve stabilised content and assets
Why: Because great content is useless if no one can find it. Sitecore Search uses behavioural data to deliver the most relevant results, improving engagement and reducing bounce.
Recursion ensures tagging, taxonomies and relevance tuning are baked in from day one, not bolted on later.
Forrester: “Intelligent site search improves user satisfaction by up to 25% and increases conversion rates by 15%.” (Tech Tide: DXPs, 2023)
What to use: Sitecore OrderCloud
When: Once you need commerce flexibility or integration beyond what traditional platforms offer
Why: Because not all commerce is cart + checkout. OrderCloud handles complex pricing models, B2B logic and marketplace setups without forcing workarounds or sacrificing experience.
At Switch, we integrate OrderCloud with XM Cloud and CDP to create fully personalised commerce journeys.
Gartner: “Composable commerce reduces time-to-market by 45% and increases conversion rates by 30%.” (Future of Digital Commerce, 2023)
What to use: Sitecore’s emerging AI tools across XM Cloud, Content Hub and Personalise
When: Once foundational architecture and governance are in place
Why: Because AI can’t create value without clean data, tagged content and governed journeys. Sitecore AI offers generative content, predictive segmentation and automated testing, but only for those who are ready.
Recursion bakes AI-readiness into the platform from day one so you’re ready to activate, not retrofit.
Gartner: “By 2025, generative AI will be a standard feature in 90% of DXP platforms - but only 20% of customers will be ready to use it effectively.” (Gartner Top Strategic Technology Trends for 2024)
Unlike boutique developers, Switch doesn’t “just build what’s in the brief.” We’re constantly thinking about value engineering and realisation. Does it make sense for customers, does it make sense for the business? How do we drive the right outcomes?
And unlike large consulting firms, we don’t disappear after strategy. We’re there to evolve it, to be agile and nimble to find that edge. And unlike templated delivery shops, we don’t retrofit complexity with cookie-cutter solutions, Recursion is about acceleration not duplication. This is what sets Switch apart from our competitors :
With Recursion, your composable Sitecore projects or full roadmap programs move at the pace of business:
We’ve helped some of Australia’s most trusted brands including Frasers Property Group, Coates, Bridgestone, HIA, Dairy Australia launch smarter, scale faster and prepare for what’s next.
The strongest Sitecore strategies don’t start with complexity. They start with clarity and a clear answer to why each piece of the stack matters.
Recursion by Switch delivers exactly what Sitecore promises - and exactly what most partners can’t - structure, speed, scale and AI-readiness from day one.
Contact us and let’s build your Sitecore stack with purpose, precision and pace.
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