Sitecore Symposium 2025 has just wrapped up and the main stage dropped a massive announcement with the launch of SitecoreAI.
We’re here to break down what this actually means for existing Sitecore customers, new customers and those who are just starting their journey.
SitecoreAI is Sitecore's entire marketing toolkit, unified and powered by built-in AI.
Before, you might have bought products like XM Cloud, Content Hub, CDP and Personalise separately. Now, Sitecore has combined them all into one single platform, connected by a shared data layer and a layer of intelligent AI agents.
The three best words to describe it are Unified, Open and Agentic.
So, it’s no longer composable?
We’ve all heard the old lego analogy about composable technology. The new SitecoreAI way is about being composed, using one platform and activating capabilities when you need them.
| Composable | Composed (The SitecoreAI Way) |
|---|---|
| Separate Pieces Requires you to pick, purchase and integrate multiple vendor tools yourself. |
One Platform Everything is already integrated and governed out-of-the-box. |
| High Risk Requires upfront setup, long integrations and testing across vendors. |
Low Risk & Fast You can activate new capabilities instantly without assembling the platform yourself. |
| Integration Debt Leads to multiple contracts, connectors and maintenance cycles. |
Lower TCO (Total Cost of Ownership) Eliminates technical debt with one architecture, one contract, and shared data foundation. |
The takeaway: SitecoreAI offers the flexibility of a composable architecture but the readiness of a pre-built platform, you don't have to start from zero.
SitecoreAI brings distinct benefits depending on where you are today across some very distinct areas :
The best news is that the future destination is clear and the journey has been simplified and it has already proven its value, offering a 371% ROI according to a recent Forrester study. Switch already has customers on SaaS and we know that it’s delivering immense value to their customers, their team and meeting business objectives.
If you’re looking to migrate or rebuild on SaaS, get in touch with the Switch team. Using our Sitecore approved accelerator, Recursion, we can get you there faster.
You start with the unified platform from day one.
One Contract with access to the full suite - You begin with one contract that includes XM Cloud as the foundation, entry-level access to CDP, Personalise, Search and DAM and unlimited usage of Sitecore-built AI agents.
The platform solves key problems for marketers by making work faster, safer and smarter.
| Key Capability | Business Value for Your Brand |
|---|---|
| Agentic Content Creation | Launch campaigns 3x faster. AI agents generate briefs, copy and assets in minutes, not weeks. |
| Unified Data & Personalisation | 371% ROI (per Forrester TEI). It links every asset and audience into a single network, so every experience is relevant and personalised across every channel. |
| Governance & Brand Safety | AI operates under built-in guardrails and human review. Your customer data stays within your Sitecore tenant and is never used to train external AI models. |
| Efficiency & Scale | 60% improvement in marketing efficiency. Automate repetitive tasks and reuse content across channels to do more with less. |
The future of digital experience is SitecoreAI and we are ready to help you make the move with confidence. Reach out at hello@switchit.com to learn more.
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