As customer engagement moves beyond traditional websites to AI-driven discovery, SitecoreAI represents the new era of the Digital Experience Platform (DXP). We spoke about SitecoreAI in our last post and what that means for you - whether you’re an existing, new or potential Sitecore customer.
SitecoreAI is set to transform a marketer’s day-to-day, elevating how content is planned, created, delivered, and optimised. But how?
At the heart of SitecoreAI is it’s agentic architecture, which is basically an intelligent system where specialised AI agents plan, act and adapt alongside marketers, moving beyond simple automation to create a dynamic platform that evolves with your audience.
The Core Features of SitecoreAI
SitecoreAI introduces key features that drastically accelerate and simplify complex marketing operations. Let’s take a look at how this comes together with Sitecore’s industry leading capability.Agentic Studio: Your AI Collaboration Hub
The Agentic Studio is a dedicated workspace where marketers orchestrate their work using intelligent agents. It's a place for human-AI collaboration, empowering users to automate tasks and manage multi-step workflows without needing to write code.
| Feature | Description | Value |
|---|---|---|
| Agents | Intelligent AI systems that handle goal-oriented tasks with autonomy. The platform comes with a library of pre-built agents (e.g., Researcher, Bulk Content Generator, Translator) and allows you to create custom ones. | Delegate repetitive work like campaign setup, content tagging and market research, freeing up teams for strategic work. |
| Flows | A canvas for building and connecting multiple agents into multitasking workflows using drag-and-drop tools. Flows ensure processes are auditable, explainable and preserve human oversight for critical decisions. | Orchestrate complex, end-to-end processes like Account-Based Marketing (ABM) or Context-Aware Content without writing code. |
| Signals | Live intelligence that surfaces external and internal trends, insights and triggers. | Stay up to date on fast-emerging topics in your industry and take smarter marketing actions based on real-time data. |
| Spaces | A shared workspace to manage, track and collaborate on all Agent and Flow activity in real-time. |
Provides a unified view to track progress, filter by status and stay organised across multiple projects and campaigns. |
Key Agent Use Cases
The pre-built agents offer immediate, practical value by automating common marketing pain points.
| Agent | What it Does | Example Use Case | Value |
|---|---|---|---|
| Researcher Agent | Instantly gathers competitive, market and audience insights. | Scan thousands of sources to summarise the top three industry trends your team should act on this quarter. | Data-backed decisions, faster market relevance. |
| Bulk Content Generator Agent |
Produces personalised content for every audience and channel at once. |
Create variations for CMO-targeted blogs, email copy and LinkedIn posts from one central creative input. | Personalisation at scale, efficient campaign launch. |
| Translator Agent | Translates content into multiple languages while preserving brand consistency. | Localise campaign pages and product descriptions for international markets, adjusting tone and phrasing to cultural nuance. | Consistent global brand voice, reduced manual translation work. |
| Account Data Enricher Agent | Automatically collects the latest details about each account from trusted sources. |
Enrich CRM data with company size, industry focus and recent funding news to prioritise outreach. |
Hyper-personalised outreach, improved lead quality |
| Brief Generator Agent | Creates complete creative briefs in seconds, aligning teams on objectives, audiences and messages. |
Generate a full campaign brief outlining goals, KPIs and messaging from a single input prompt. |
Accelerated campaign kickoff, reduced alignment friction. |
| SEO/AEO Researcher Agent | Audits your site for both traditional Search Engine Optimisation (SEO) and AI-powered discovery (AEO). |
Evaluate a landing page for performance in both Google SEO and AI-powered search engines like Microsoft Copilot or ChatGPT, identifying missing keywords and internal links. |
Improved visibility in both search and conversational AI |
Agentic Flows in Action: Complex Workflow Automation
Agentic Flows are the most powerful feature for automating complex, multi-step marketing processes by coordinating agents, content, approvals and outcomes across channels.
1. Account-Based Marketing (ABM) Flow
The ABM Flow automates the end-to-end process of identifying, engaging and nurturing high-value accounts.
- How it Works
AI agents work together to score and qualify leads, personalise outreach and trigger follow-ups. The flow uses agents to research accounts, write a brief, assign a reviewer and generate personalised content. - The Value
Marketers can instantly surface and prioritise high-value accounts, while sales teams get account-specific insights and ready-to-send outreach content. Instead of juggling manual tasks, your teams can focus on strategy and closing deals faster.
2. Context-Aware Content Flow
This flow ensures you deliver the right message every time by automatically adjusting content's tone, format and structure to each audience and channel.
- How it Works
Agents use audience insights to tailor strategies, messaging and content. The flow can generate tailored campaign briefs and personalised content aligned with specific channels (like email, blog, or social). - The Value
You can use AI to speed up message creation while keeping branding consistent and generating content that adapts dynamically to audience behaviour. This results in boosted engagement and conversions.
Extensibility and Customisation
SitecoreAI is designed to be customisable and open, allowing you to tailor the platform to your unique business needs.
- App Studio
The developer and partner workspace for creating custom or public apps, extensions and AI agents using APIs and SDKs. It provides a migration path for existing XM/XP customers to the upgrade-free SaaS platform. - Marketplace
An app store where marketers can discover and install public apps and AI agents in a safe, no-code manner. This puts new functionality at the marketer's fingertips without IT tickets. - Agent API
Gives developers access to Sitecore capabilities like page creation, personalisation and experimentation through a unified, outcome-oriented API layer.
The Ultimate Value: Speed, Scale and Relevance
SitecoreAI fundamentally changes marketing operations by offering:
- Speed
Launch campaigns in days, not weeks, with instant publishing and AI-assisted brief creation. - Scale
Personalise experiences across multiple audiences and channels effortlessly and manage content delivery across multi-site and multilingual ecosystems. - Trust
Maintain brand consistency and compliance as every AI interaction is guided by your brand kits and governance.
This means your marketing teams can operate with greater agility, driving stronger engagement, higher conversion and better ROI. SitecoreAI is entirely about value engineering and realisation, something Switch has been passionate about for over two decades.
Want to see what SitecoreAI can do for your organisation? Get in touch with us and we’ll show you!
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