Fast Starts, Lasting Value:
Why Your DXP Launch Needs More Than Speed

In today’s digital environment, fast launches are celebrated and for good reason! When you're trying to modernise service delivery, roll out a new product or reposition your brand, speed feels like momentum, it feels like progress. But the truth is, getting live quickly isn’t the hard part - scaling when the times comes, re-using previous investment (think design libraries) and delivering sustained value is where digital experience platforms (DXPs) can get stuck. 

The 3 Most Common Pitfalls in DXP Programs:

• Overengineering the MVP 
  The intention is good, get it right the first time. But the result is often a bloated launch with too many features, too many assumptions and too little alignment with real user behaviour. Teams burn budget on complexity and not outcomes. 
• Underestimating the Operating Model 
  New tech is easy to buy, hard to operationalise, composable DXPs shift how teams work and if marketing operations, governance and change enablement aren’t part of the rollout plan, velocity disappears the moment IT steps away. 
• Applying Old Delivery Models to New Architecture 
  A composable platform isn’t just a different stack,  it’s a different philosophy. Trying to run it like a monolith, with siloed teams and waterfall delivery, quickly kills the very benefits it was designed to deliver.

And to make matters worse, many organisations are sold “accelerators” that have been rushed to market, not evolved over time - promising quick wins, but are little more than rigid templates with a new name. These solutions often look fast at first, but lack the flexibility, governance or performance needed to scale. What begins as acceleration ends up as technical debt. 

What Recursion Does Differently 

Recursion was built to answer a simple question, how do we help teams move fast without cutting corners? The answer lies in balancing speed with structure. With Recursion, organisations can launch composable experiences using Sitecore XM Cloud. We use pre-built components, design systems and implementation patterns that have been validated across sectors over many years. 

The result?
Faster time to value, with far less rework. 

Take Dairy Australia, they needed to modernise quickly, but also set a strong foundation for personalisation, content publishing and internal marketing autonomy. Within weeks, they were live on XM Cloud and Content Hub, not with a band-aid solution, but with a future-ready ecosystem that could scale with their goals. 

What You Gain When You Get It Right 

A successful DXP program isn’t defined by go-live dates, it’s defined by what happens next. With Recursion, we see five consistent benefits emerge: 

• Accelerated Time to Market - You get to market faster, without skipping critical steps. 
• Reduced Cost to Change - Pre-built assets reduce engineering overhead and allow faster iteration. 
• Marketing Empowerment - Campaign teams gain more control, without compromising standards. 
• Scalability by Design - Recursion is built for expansion from day one, across brands, regions and teams. 
• Stronger Customer Experiences - Relevance, personalisation and performance aren’t added later, they’re embedded from the start. 

And it works across contexts, whether you're a lean not-for-profit or a complex enterprise, the same principles apply - go fast, but don’t go shallow. Recursion gives teams the tools, templates and frameworks to do both. 

Fast is Easy. Lasting Value Isn’t. 

There’s a lot of hype around composable DXPs and rightly so, but speed alone isn’t a strategy and without the right delivery approach, it can be an expensive distraction. If you want your next digital launch to set the foundation for something bigger, not just go live, but thrive - it starts with structure. 

That’s what Recursion is designed to provide. 

Ready to rethink your next launch? We’d love to show you what’s possible. Simply get in touch with us.