Blog

A collection of thoughts from our talented team.

Knowledge, passion and leadership make up the Switch mantra. Our team of professionals share and explore new ideas every single day. Switch cultivate thought leadership through the countless digital transformations that we’ve conducted for our customers during their adoption of new tools and techniques. We’ve created this space to build a knowledge bank of best practice based on our experience to share with the business and technology community.

  1. 20 August 2024

    Crafting Actionable UX Personas

    By going beyond basic demographics, personas delve into the motivations, aspirations, and obstacles that influence buying decisions. With a clear & concise understanding of the end user your stakeholders are equipped to produce experiences that deeply resonate with the business audience, cultivating stronger connections and fostering brand loyalty.

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  2. 15 June 2024

    What's New in Sitecore 10.4

    Sitecore's latest update includes more than 200 enhancements, most of which are customer requested updates. These requests have resulted in simplified personalization, security updates and new content authoring features.

    Read more
  3. 20 May 2024

    Accelerate Your Business Goals With A Composable DXP

    A composable approach can help in accelerating the achievement of business goals for digital leaders such as technologists and marketers including; increasing market share, reducing operations costs, growing revenue and providing a best in class customer experience.

    Read more
  4. 10 April 2024

    Soar To Success With XM Cloud

    Ready to delve into the essentials-What, Why, When, and How-to empower your business with Sitecore XM Cloud?

    Read more
  5. 7 March 2024

    Revolutionise Commerce Experiences with Sitecore OrderCloud

    Sitecore OrderCloud is a single commerce solution for all B2C, B2B and B2B2C customer needs. Whether you're a retailer, distributor or manufacturer, OrderCloud is designed to meet all your complex selling requirements.

    Read more
  6. 11 September 2023

    Switch recognised in Australia's International Good Design Awards for Excellence in Design and Innovation.

    Switch, a multi award-winning digital transformation agency, has received a prestigious Good Design Award Winner Accolade in the Digital Design category for their work with Frasers Property Australia. The entry was selected from 900+ design projects, recognised for outstanding design and innovation.

    Read more
  7. 25 July 2023

    Unlocking the Power of Storybook

    Storybook is an open-source tool for building UI components and their associated states. It allows developers to create and showcase individual UI components in isolation, enabling them to visualise, test, and iterate on each component independently. Storybook allows for seamless collaboration between designers, developers, and product managers by providing a visual interface to view, interact with, and test individual components.

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  8. 16 June 2023

    How to leverage UX design frameworks for exceptional CX

    The Double Diamond model features two diamonds, representing the problem and the solution. Its key strength lies in emphasising both "divergent" and "convergent" thinking. This means creating an abundance of ideas and understanding the breadth before refining and narrowing down the options.

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  9. 12 May 2023

    Sitecore Forms: A Step-by-Step Guide to Assigning Pattern Cards

    Pattern Cards are a predefined set of rules that businesses can use to segment visitors based on their behaviour, interests, and preferences. Pattern Cards define a set of attributes and values that can be used to identify visitors who match the criteria of the pattern on the Pattern Card.

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  10. 17 April 2023

    Working with Digital Style Guides

    A style guide for the web is generally quite similar to the traditional brand style guide. However a digital style guide is designed specifically for website elements. Its purpose is to ensure consistency in designs and make the development process smoother by defining how brand elements should or shouldn't be used.

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  11. 7 February 2023

    What we're predicting for 2023: UX/UI

    As 2022 came to a close, it was evident that digital had become more inclusive and accessible than ever. We believe 2023 will see a lot of plays to include richer, intended content and a focus on actionable designs.

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  12. 1 February 2023

    Switch Team Named Sitecore MVPs 2023

    Switch's CEO, Steve Nelson and Senior Sitecore Consultant, Dua'a Abu Gharbieh have been named as Sitecore Most Valuable Professionals (MVP) for 2023.

    Read more
  13. 24 November 2022

    How UX Design Can Help You Attract Top Talent

    For candidates, your career page is the starting point of that journey, where they learn about your company, your offering and whether they're the right fit. By ensuring your career's page is well designed and curated can help make hiring easier, reduces cost and time to hire and allows you to truly showcase your organisation's brand and story.

    Read more
  14. 26 October 2022

    Sitecore Symposium 2022 Highlights

    Sitecore Symposium 2022 was back in person in Chicago! Switch's MD, Andrew Davenport recently attended and shared his experience, and highlights and tells us about the latest updates from Sitecore.

    Read more
  15. 19 October 2022

    Switch and Housing Industry Association Recognised as a 2022 Sitecore Experience Award Winner in APJ

    Switch, a multi-award-winning Platinum Sitecore Implementation Partner with proven success in delivering the complete vision for customer experience management and measurement, today announced it has won another Sitecore Experience Award (SEA) in the APJ region for its work with Housing Industry Association (HIA).

    Read more
  16. 19 September 2022

    Supercharge Your Content Strategy

    A content hub is home for all your digital assets, content operations, and distribution, allowing for content optimisation, planning and production processes. With a content hub you can supercharge your content strategy enabling sustainable growth.

    Read more
  17. 28 June 2022

    The Next Generation Will Usher in the New Wave of CX

    Switch’s Head of Experience Design, Matt Yuen explains why he thinks that the next generation will bring in a new wave of CX and why “brands need to move quickly on CX, or risk being flamed online for poor service, or becoming irrelevant to their customers.”

    Read more
  18. 16 June 2022

    Using First-Party Data in a Cookieless World

    Consumers are now more digital privacy aware, wanting to have more control over their data and how it's being used. There is an opportunity to stay ahead of the competition by finding better ways to engage and build relationships between an organisation and their customers. To do this marketers need to enter a new era of digital marketing in a cookieless world.

    Read more
  19. 29 March 2022

    Switch's Initiative for Accelerated Digital Transformation

    Switch is offering the latest platform components from Sitecore, including customer data management, content management, e-commerce, and marketing automation.Switch said its sole focus on Sitecore's composable DXP (digital experience platform) is aimed at helping businesses move quickly to create new capabilities which drive business performance.

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  20. 28 March 2022

    Create a Sustainable Content Strategy

    Content used in any campaign or marketing activity is critical in building relationships with your customer. To show them your expertise, to build your credibility and to elevate your brand.

    A strong content strategy with access to unified customer data, assets, operations and team will not only provide the foundation for a successful content strategy but will allow for sustainable content growth.

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  21. 9 February 2022

    Take Control With Composable Commerce

    Customers now expect an immersive, engaging and hyper-personalised digital experience which traditional monolithic e-commerce platforms just cannot support. A composable commerce solution allows organisations to use best of breed technology to create unique customer experiences and exceed customer expectations.

    Read more
  22. 2 February 2022

    Switch Celebrates Sitecore MVP Awards 2022

    Switch's CEO, Steve Nelson and Senior Sitecore Consultant, Dua'a Abu Gharbieh has been recognised as Sitecore Most Valuable Professional (MVP), Ambassador for 2022.

    Read more
  23. 18 January 2022

    Sitecore's 2022 Commerce Predictions

    Sitecore is predicting what 2022 has in store with 4 key themes emerging. Switch's Technical Director, Matt Watson predicts that 2022 will see "the death of the monolith".

    Read more
  24. 14 December 2021

    Why Use Workflows

    Workflows are a Sitecore Feature which allow content to proceed through a number of predefined steps that reflect the work processes and procedures for creating web content in your organisation.

    Read more
  25. 10 December 2021

    6 Ways To Improve Website Accessibility

    15% of the population is living with a disability. When websites don't prioritise accessibility, many users are alienated, and actively seek out sites that do.

    Read more
  26. 30 November 2021

    Sitecore OrderCloud: Design Your Own eCommerce Marketplace Application

    OrderCloud is a single commerce solution for all B2C, B2B and B2B2C customer needs. Whether you're a retailer, distributor or manufacturer, OrderCloud is designed to meet all your complex selling requirements. It is composed of what is known as MACH Architecture which incorporates Microservices, API's, is Cloud Native and of course is Headless.

    Read more
  27. 2 November 2021

    Translating a Sense of Belonging into a Digital Experience

    Switch sat down with Membership Association, Housing Industry Association's GM of Digital, Ben Brooker to talk about HIA's Digital Transformation journey.

    Read more
  28. 18 October 2021

    Matt Watson appointed as Technical Director

    Switch, an award winning digital agency, has announced the appointment of Matt Watson as their Technical Director. Watson will be responsible for leading the technical specialists within Switch to deliver truly engaging customer experiences that drive the highest possible return on investment for Switch clients.

    Read more
  29. 12 October 2021

    Switch wins an award for Design Excellence in Australia's International Good Design Awards.

    Switch, a multi award-winning Sitecore Platinum Implementation Partner, has received a prestigious Good Design Award Winner Accolade in the Design Strategy category for their work with Housing Industry Australia (HIA). The entry was selected from a record 933 design projects, recognised for outstanding design and innovation.

    Read more
  30. 8 October 2021

    Our Sitecore Symposium 2021 Highlights

    As a proud sponsor of this year's Sitecore Symposium, Switch sends out a big thank you to the Sitecore team for hosting this outstanding event. This year marks a number of important milestones for Sitecore.

    Read more
  31. 6 October 2021

    Switch & Frasers Property Australia have been recognised at the Sitecore Experience Awards

    Switch, a multi award-winning Sitecore Platinum Implementation Partner, has been recognised at the Sitecore Experience Award (SEA) in the "Most Intelligent Content Optimisation" category for their work with Frasers Property Australia, receiving an Honourable Mention award.

    Read more
  32. 5 October 2021

    Switch Appoints Andrew Davenport as Managing Director

    Switch, a renowned Sitecore Platinum Implementation Partner, has announced the appointment of Andrew Davenport as their new Managing Director. Davenport will be responsible for building on over a decade of incredible success for Switch.

    Read more
  33. 7 September 2021

    Create Endless Personalisation Possibilities with Sitecore

    Personalisation is a technique that allows you to display targeted and relevant content to your website visitors. You can choose to personalise based on your visitor’s characteristics such as location, gender, content preferences, or you can personalise based on their behaviour such as their level of engagement or their current and previous actions on your website.

    Read more
  34. 2 September 2021

    Our Top Picks for Sitecore Symposium 2021

    With over 60 incredible presentations to choose from at the upcoming Sitecore symposium, the Switch Leadership team have handpicked the best of the best.

    Read more
  35. 11 August 2021

    Structure Your Digital Teams

    A digital transformation fundamentally changes the way in which a business serves its customers and, in doing so, fundamentally changes the entire business. With this in mind, gaining employee buy-in and maintaining engagement throughout the end-to-end program is essential to a successful transformation.

    Read more
  36. 29 July 2021

    Sitecore Customer Data Platform

    As the world becomes more interconnected, leveraging data to provide a better experience becomes the key to a successful business. Accessing data used to be hard; however, Sitecore CDP, provides organisations with a single place to join up behavioural online and offline data to see the whole customer story.

    Read more
  37. 07 July 2021

    Sitecore Content Hub - Content Made Easy

    Sitecore Content Hub, as a platform, integrates digital asset management, marketing resource management, content marketing, and product content management. The platform is made up of five key components.

    Read more

  38. 09 June 2021

    Maximise your Google Ads Budget with Detailed Conversions

    Ask yourself this: “When did you last audit and update your Google Analytics (GA) goals and do your Google Ads conversions align with these goals?”

    Read more

  39. 05 May 2021

    Don’t Stall, Accelerate! 3 Steps to Realign your Digital Transformation

    After a disruptive year and fearful of being left behind, many organisations are still scrambling to realise their digital opportunities, to survive in this new era of digital transformation.

    Read more

  40. 30 March 2021

    Helping Play by the Rules Build a Case for Personalisation

    Personalisation is now the standard that customers expect. So how do you deliver an exceptional experience that keeps your customers engaged and interacting with your site?

    Read more

  41. 11 March 2021

    Sitecore 10 - Delivers marketing agility, flexibility at scale

    We’re almost a quarter way into 2021 and Sitecore is thriving, with big announcements from HQ in San Francisco.

    Read more

  42. 08 March 2021

    International Women’s Day with Switch IT

    International Women’s Day is held on the 8th March every year and is a global day celebrating the social, economic, cultural and political achievements of women.

    Read more
  43. 01 February 2021

    Switch Announces Sitecore MVP Awards

    Elite distinction awarded for commitment and dedication to the Sitecore community.

    Read more
  44. 22 January 2021

    10 Trends Frontend Developers Should Be Aware Of In 2021

    To help you find some direction in 2021 Switch has put together a list of some of the trends a frontend developer should be aware of.

    Read more
  45. 29 October 2020 · Steve Nelson

    Switch Stuns with Global Sitecore Ultimate Experience Award

    Switch has won a Global Sitecore Ultimate Experience Award for the outstanding work with Coates Hire across Sitecore XP, Experience Commerce, Content Hub and Cloud.

    Read more
  46. 28 October 2020 · Nick Jones

    Coates Hire's Digital Transformation Initiative with Switch Rewarded with Global Sitecore Ultimate Experience Award

    Modernisation from bricks and mortar to digital first services and transactions enables Coates Hire to lower costs, expand its customer baseand deliver ROI.

    Read more
  47. 27 October 2020 · Gavin Brownlie

    12 things we've learned about video conferences since the start of the pandemic

    How do we ensure an effective, professional and engaging presentation when we are all dialling in from back bedrooms, kitchen tables and sofas?

    Read more
  48. 15 September 2020 · Steve Nelson

    Switch Wins 2020 Sitecore Experience Award for 'Most Sophisticated Implementation' in the APJ region

    Sitecore has recognised our work for Coates Hire which celebrates the impressive achievements against our collective strategy that we defined together and executed.

    Read more
  49. 15 August 2020 · Steve Nelson

    Switch Achieve Sitecore Experience Commerce Specialisation

    We're extremely excited to announce that Switch has achieved the very first Sitecore Experience Commerce Specialisation in APJ.

    Read more
  50. 22 July 2020 · Steve Nelson

    The Unison of Platform, Partner & Customer for Success

    Ultimately, it is experience that now allows us to modernise organisations faster and to deliver benefits as well as value rapidly.

    Read more
  51. 25 June 2020 · Ez Hafiz

    What is a PWA and why should we use it?

    How we utilise the VueJS framework to deliver reliable, responsive and engaging Progressive Web Applications for both Sitecore and non Sitecore projects

    Read more
  52. 19 May 2020 · Harry Hillis

    The Too Much Content to Keep Track of Annoyance

    Can Sitecore's latest offering - Content Hub - solve the ever persistent 'The Too Much Content to Keep Track of' annoyance?

    Read more
  53. 28 April 2020 · Steve Nelson

    Mobile Workplace for an Enabled Workforce

    Moving a digital agency to a full work from home model to deliver the best outcomes for customers is a hell of a challenge that we've been building for.

    Read more
  54. 27 April 2020 · Ali Danyal Syed

    A Project Managers Guide to working remotely in the age of COVID-19

    Exploring the right way of working remotely may take some time, as you learn what works, and what doesn’t, but this guide can help make working from home, work for you.

    Read more
  55. 2 April 2020 · Harry Hillis

    Little SEO Wins in Tough Times

    As Sydney, Australia and the world bunkers down preparing for COVID-19 “The Coronavirus!” I sit in my home and I begin searching for little SEO wins for my customers.

    Read more
  56. 18 February 2020 · Steve Nelson

    Switch Wins Sitecore Most Valuable Professional Award for 4th Year in a Row

    Elite distinction awarded for commitment and dedication to the Sitecore community.

    Read more
  57. 29 January 2020 · Nick Jones

    Sitecore 9.3 is here - are you ready?

    Everything you need to know about Sitecore Experience Platform 9.3.

    Read more
  58. 11 November 2019 · Steve Nelson

    Switch Announces Platinum Sitecore Implementation Partner Status

    We are very excited to announce that we have been recognised for our outstanding work by being named a Platinum Sitecore Implementation Partner.

    Read more
  59. 14 October 2019 · Nick Jones

    Customer Focus: How Headless Ecommerce Transformed Coates Hire’s Customer Experience from 9-5 to 24/7

    In our second Customer Focus series we talk to Digital Marketing Manager, John Hayes, to discuss how headless ecommerce has integrated into Coates Hire.

    Read more
  60. 23 September 2019 · Deanna Grindrod

    Women of Switch: Deanna Grindrod, UX Designer

    To celebrate gender diversity at Switch, we're kicking off a new blog series, showcasing the work of our talented female team members. This month, we sat down with our UX Designer, Deanna Grindrod.

    Read more
  61. 4 September 2019 · Nick Jones

    Content is Still King... and Other Stories from Sitecore Experience 2019

    If you couldn't make it (or weren't quick enough to snap up a ticket for this sold-out event) here are our top takeaways and key themes from Sitecore Experience 2019.

    Read more
  62. 14 August 2019 · Steve Nelson

    Attending Sitecore 2019? What Not to Miss!

    With just one week to go, we're gearing up for Sitecore Experience 2019 in a big way. We consider ourselves one of Sitecore's closest partners in Australia (with the gold certification, multiple award wins and MVPs to back us up), so we don't do Sitecore conferences by halves.

    Read more
  63. 31 July 2019 · Nick Jones

    6 Reasons We’re Attending Sitecore Experience 2019 (And Why You Should Too!)

    It’s no surprise that we’re big fans of Sitecore and have attended every major event and conference since the company launched in Australia... but those aren’t the only reasons we’re so excited to be sponsoring Sitecore Experience 2019.

    Read more
  64. 24 June 2019 · Steve Nelson

    How to Hold onto Your Values through Rapid Growth

    It’s been a big year for us, here at Switch. Actually, it’s been a big decade. Switch now hire over 40 super talented people and moved into our spacious, shiny new Hunter Street office, in the heart of Sydney’s CBD.

    Read more
  65. 05 June 2019 · Steve Nelson

    Top Six Takeaways from ADAPT Digital Edge 2019

    We were absolutely thrilled to not only attend ADAPT Digital Edge 2019, but take to the stage with our friends at Rackspace and Sitecore to present a 1-hour session on the theme of customer-driven innovation.

    Read more
  66. 08 May 2019 · Nick Jones

    Heads Will Roll - Why Headless Commerce is the Future

    The Headless CMS approach is not new; in fact, most of the leading web CMS providers, including Sitecore. In this article we take a look at why headless ecommerce is a match made in heaven.

    Read more
  67. 17 April 2019 · Nick Jones

    Making Conversational AI a Reality - Switch & Cognigy Partnership

    Our priority is helping our customers to create exceptional experiences for their customers, which is why we’re excited to be able to announce our recent partnership with leading conversational AI provider - Cognigy

    Read more
  68. Amazon Alexa
    5 March 2019 · Nick Jones

    Alexa - How Can I Use Conversational AI to Create Better Customer Experiences?

    We take a look at how voice and conversational AI is can change your organisations communication strategy.

    Read more
  69. 21 February 2019 · Nick Jones

    Customer Focus: How Tyreright is Helping Customers to Put Safety First with Flexible Payments

    We sit down with Dan from Tyres4U to get his perspective on the exciting digital transformation work that is taking place at Tyreright.

    Read more
  70. 15 October 2018 · Nick Jones

    Sitecore Symposium 2018 Orlando

    Despite the jetlag and haziness from a 25-hour flight, I was hugely excited to be able to attend Sitecore Symposium 2018 hosted in Orlando Florida.

    Read more
  71. 29 August 2018 · Nick Jones

    Headless vs. SXA

    These two technologies have also divided the direction of development approach, find out which one works best for you.

    Read more
  72. 17 August 2018 · Mike Kinner

    Sitecore XC9 Places Brands and their Customers in the Driving Seat

    With the launch of XC9 (Experience Commerce), the Sitecore Commerce offering has truly come of age.

    Read more
  73. 13 July 2018 · Gavin Brownlie

    Voice Search: Passing Trend or the Shape of Things to Come?

    Thoughts on our changing technology landscape as we go deeper into the Internet of Things.

    Read more
  74. 22 June 2018 · Nick Jones

    Personalisation Simplified

    Making personalisation work with the right tools, techniques, and planning.

    Read more
  75. 6 June 2018 · Shaina Koval

    Choosing the Right Prototyping Tool

    A look at how we chose which prototyping was right for us and our clients.

    Read more
  76. 5 May 2018 · Shaina Koval

    Crazy Concept Ideation with Crazy 8s

    We've adopted a new design sprint process for quickly generating ideas using nothing but pen, paper, and an eight-minute timer.

    Read more
  77. 19 April 2018 · Nick Jones

    3 Reasons why xConnect is a Game Changer

    With the release of the Sitecore 9 series, one key architectural change - xConnect - is going to drive the product to a new omni-channel paradigm.

    Read more
  78. 10 April 2018 · Chaitanya Marwah

    Sitecore 9 Dynamic Placeholders

    Sitecore 9 has introduced Dynamic Placeholders, allowing us to reuse sublayouts with different content.

    Read more
  79. 6 March 2018 · Zhen Yuan

    Solving the SXA Facet Filter Component Bug

    The SXA out-of-the-box facet filter component doesn't work as expected—here's how we discovered the issue and resolved it.

    Read more
  80. 26 February 2018 · Nick Jones

    Sitecore Cortex for Marketing & Analytics

    Switch are applying new capabilities for ML to marketing using Sitecore's Cortex. There are a number of articles online for system architects discussing how the process of modelling combined with algorithms takes place in Sitecore.

    Read more
  81. 5 February 2018 · Steve Nelson

    Sitecore MVP Announcement

    We are extremely proud to announce that Switch team members have been recognised as globally elite digital professionals with MVP appointments from Sitecore, the leader in experience management software.

    Read more
  82. 9 January 2018 · Zhen Yuan

    Automatically Synchronising Themes for SXA Sites

    An out-of-the-box hidden feature for updating site themes.

    Read more
  83. 4 January 2018 · Zhen Yuan

    Extending Sitecore SXA Search Results

    A guide to extending the search results rendering.

    Read more
  84. 24 November 2017 · Nick Jones

    Sitecore Analytics Setup

    10-step guide to tracking customer insights in Sitecore.

    Read more
  85. 15 November 2017 · Nick Jones

    MarTech and Your Customer - Part 1

    This should guide an organisation through the types of technology required for today’s MarTech stack and how the technology selection should be conducted in parallel to stages in your customer lifecycle.

    Read more
  86. 8 November 2017 · Nick Jones

    Sitecore Headless SXA

    A short overview of my learnings from the Sitecore Symposium conference regarding headless Sitecore and SXA.

    Read more
  87. 1 November 2017 · Zhen Yuan

    Spin Up Sitecore 9 Today

    Sitecore 9 has been released recently and one of the biggest changes is that Lucence is no longer the default search index provider. Hello SOLR!

    Read more
  88. 31 October 2017 · Nick Jones

    Sitecore 9 Rethinks Redesigns Marketing Automation

    The new marketing automation framework in Sitcore.

    Read more
  89. 19 October 2017 · Nick Jones

    Sitecore Symposium 2017: Drive your Digital Destiny

    Las Vegas, an exciting destination for the Sitecore annual conference. And it didn’t disappoint.

    Read more
  90. 10 August 2017 · Chaitanya Marwah

    Create Custom Sitecore SXA Renderings and Components

    We take you through the process of creating SXA compatible custom renderings, using a custom carousel as an example.

    Read more
  91. 30 June 2017 · Dan Jackson

    Sitecore Experience Accelerator

    We take a look at the fully integrated editing function that is Sitecore Experience Accelerator (SXA) and discuss how we get the most out of both FED and DEV teams by having them work in parallel.

    Read more
  92. 26 June 2017 · Zhen Yuan

    Displaying Custom Facets in Contact Profile

    In our previous post, we explained how to create custom facets and store them in xDB. In this post, we're going to show you how to display custom facets in Experience Profile.

    Read more
  93. 19 May 2017 · Nick Jones

    Path Analyser Demo at Sitecore Trendspot 2017 Sydney

    Switch sponsored the Sitecore Trendspot event in Sydney this week, it was exciting opportunity for Switch to demonstrate the capabilities for customer experience optimisation.

    Read more
  94. 07 May 2017 · Ben Norman

    Sitecore Helix Workshop

    Last month we were invited to the Sitecore Helix Workshop to take a look at both the theory and practical exercises demonstrating the Principles of Helix. During the workshops there were some great examples and documentation that we've summarised for those looking to apply Sitecore best practice.

    Read more
  95. 06 May 2017 · Chaitanya Marwah

    Sitecore Search Faceting & Date Range Faceting

    Search facets help us filter the search results and limit the search results after running the actual search. Sitecore Lucene and Solr both support faceting. Sitecore 8.2 and some other lower versions provide out of the box (OOTB) faceting.

    Read more
  96. Example code in sublime text
    03 April 2017 · Shaina Koval

    Progressive Web Applications: the Future of the Mobile Web

    Houston, we have a problem—the mobile web is too damn slow! Users have moved from powerful, always-connected desktop machines to mobile devices with slow, unreliable connections.

    Read more
  97. Gold
    13 March 2017 · Steve Nelson

    Sitecore Gold Implementation Partner

    Switch recognised as a Sitecore Gold Implementation Partner, delvering on the complete vision for customer experience management by creating solutions for complex digital marketing challenges.

    Read more
  98. Photo of office building at night
    8 March 2017 · Steve Nelson

    2016 International Sitecore Experience Awards

    Every year, the Sitecore Experience Awards honor Sitecore customers and their partners who thoroughly demonstrate how their Sitecore solution is delivering an outstanding experience for customers and their own organisation.

    Read more
  99. Entrance to Switch Office
    17 January 2017 · Shaina Koval & Matthew Yuen

    Keeping Your Site Healthy Part 2: Image Content Strategy

    Last time we covered image optimisation and the vital role that it plays in your site's performance. This time we will cover content strategy for your newly minimised images.

    Read more
  100. Entrance to Switch Office
    19 December 2016 · Steve Nelson

    2016 in Review

    As we look forward to 2017, there’s a little twinge of nostalgia as we look at the year that was in 2016. For Switch it has been a phenomenal year with growth in our team, new customers and challenges that we’ve nailed.

    Read more
  101. Man highlighting ideas on pad
    13 December 2016 · Shaina Koval

    Top 6 Accessibility Tools for Websites that Work for Everyone

    Accessibility matters. Just like the internet’s websites are many and diverse, so too are its users. To make sure that everyone can access and enjoy your site, no matter what hardware or software they’re using to assist them, websites must be accessible to those with different levels of ability.

    Read more
  102. Man highlighting ideas on pad
    2 December 2016 · Shaina Koval & Matthew Yuen

    Keeping Your Site Healthy Part 1: Optimising Imagery

    Images help support brand identity, convey information where words fall short, and visually enhance a site... humans simply process visuals better than text. Getting images right allows us to leave a lasting impact on the customer.

    Read more
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