Knowledge, passion and leadership make up the Switch mantra. Our team of professionals share and explore new ideas every single day. Switch cultivate thought leadership through the countless digital transformations that we’ve conducted for our customers during their adoption of new tools and techniques. We’ve created this space to build a knowledge bank of best practice based on our experience to share with the business and technology community.
Pattern Cards are a predefined set of rules that businesses can use to segment visitors based on their behaviour, interests, and preferences. Pattern Cards define a set of attributes and values that can be used to identify visitors who match the criteria of the pattern on the Pattern Card.
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As 2022 came to a close, it was evident that digital had become more inclusive and accessible than ever. We believe 2023 will see a lot of plays to include richer, intended content and a focus on actionable designs.
Read more…Switch's CEO, Steve Nelson and Senior Sitecore Consultant, Dua'a Abu Gharbieh have been named as Sitecore Most Valuable Professionals (MVP) for 2023.
Read more…For candidates, your career page is the starting point of that journey, where they learn about your company, your offering and whether they're the right fit. By ensuring your career's page is well designed and curated can help make hiring easier, reduces cost and time to hire and allows you to truly showcase your organisation's brand and story.
Read more…Sitecore Symposium 2022 was back in person in Chicago! Switch's MD, Andrew Davenport recently attended and shared his experience, and highlights and tells us about the latest updates from Sitecore.
Read more…Switch, a multi-award-winning Platinum Sitecore Implementation Partner with proven success in delivering the complete vision for customer experience management and measurement, today announced it has won another Sitecore Experience Award (SEA) in the APJ region for its work with Housing Industry Association (HIA).
Read more…A content hub is home for all your digital assets, content operations, and distribution, allowing for content optimisation, planning and production processes. With a content hub you can supercharge your content strategy enabling sustainable growth.
Read more…Switch’s Head of Experience Design, Matt Yuen explains why he thinks that the next generation will bring in a new wave of CX and why “brands need to move quickly on CX, or risk being flamed online for poor service, or becoming irrelevant to their customers.”
Read more…Consumers are now more digital privacy aware, wanting to have more control over their data and how it's being used. There is an opportunity to stay ahead of the competition by finding better ways to engage and build relationships between an organisation and their customers. To do this marketers need to enter a new era of digital marketing in a cookieless world.
Read more…Switch is offering the latest platform components from Sitecore, including customer data management, content management, e-commerce, and marketing automation.Switch said its sole focus on Sitecore's composable DXP (digital experience platform) is aimed at helping businesses move quickly to create new capabilities which drive business performance.
Read more…Content used in any campaign or marketing activity is critical in building relationships with your customer. To show them your expertise, to build your credibility and to elevate your brand.
A strong content strategy with access to unified customer data, assets, operations and team will not only provide the foundation for a successful content strategy but will allow for sustainable content growth.
Read more…Customers now expect an immersive, engaging and hyper-personalised digital experience which traditional monolithic e-commerce platforms just cannot support. A composable commerce solution allows organisations to use best of breed technology to create unique customer experiences and exceed customer expectations.
Read more…Switch's CEO, Steve Nelson and Senior Sitecore Consultant, Dua'a Abu Gharbieh has been recognised as Sitecore Most Valuable Professional (MVP), Ambassador for 2022.
Read more…Sitecore is predicting what 2022 has in store with 4 key themes emerging. Switch's Technical Director, Matt Watson predicts that 2022 will see "the death of the monolith".
Read more…Workflows are a Sitecore Feature which allow content to proceed through a number of predefined steps that reflect the work processes and procedures for creating web content in your organisation.
Read more…15% of the population is living with a disability. When websites don't prioritise accessibility, many users are alienated, and actively seek out sites that do.
Read more…OrderCloud is a single commerce solution for all B2C, B2B and B2B2C customer needs. Whether you're a retailer, distributor or manufacturer, OrderCloud is designed to meet all your complex selling requirements. It is composed of what is known as MACH Architecture which incorporates Microservices, API's, is Cloud Native and of course is Headless.
Read more…Switch sat down with Membership Association, Housing Industry Association's GM of Digital, Ben Brooker to talk about HIA's Digital Transformation journey.
Read more…Switch, an award winning digital agency, has announced the appointment of Matt Watson as their Technical Director. Watson will be responsible for leading the technical specialists within Switch to deliver truly engaging customer experiences that drive the highest possible return on investment for Switch clients.
Read more…Switch, a multi award-winning Sitecore Platinum Implementation Partner, has received a prestigious Good Design Award Winner Accolade in the Design Strategy category for their work with Housing Industry Australia (HIA). The entry was selected from a record 933 design projects, recognised for outstanding design and innovation.
Read more…As a proud sponsor of this year's Sitecore Symposium, Switch sends out a big thank you to the Sitecore team for hosting this outstanding event. This year marks a number of important milestones for Sitecore.
Read more…Switch, a multi award-winning Sitecore Platinum Implementation Partner, has been recognised at the Sitecore Experience Award (SEA) in the "Most Intelligent Content Optimisation" category for their work with Frasers Property Australia, receiving an Honourable Mention award.
Read more…Switch, a renowned Sitecore Platinum Implementation Partner, has announced the appointment of Andrew Davenport as their new Managing Director. Davenport will be responsible for building on over a decade of incredible success for Switch.
Read more…Personalisation is a technique that allows you to display targeted and relevant content to your website visitors. You can choose to personalise based on your visitor’s characteristics such as location, gender, content preferences, or you can personalise based on their behaviour such as their level of engagement or their current and previous actions on your website.
Read more…With over 60 incredible presentations to choose from at the upcoming Sitecore symposium, the Switch Leadership team have handpicked the best of the best.
Read more…A digital transformation fundamentally changes the way in which a business serves its customers and, in doing so, fundamentally changes the entire business. With this in mind, gaining employee buy-in and maintaining engagement throughout the end-to-end program is essential to a successful transformation.
Read more…As the world becomes more interconnected, leveraging data to provide a better experience becomes the key to a successful business. Accessing data used to be hard; however, Sitecore CDP, provides organisations with a single place to join up behavioural online and offline data to see the whole customer story.
Read more…Sitecore Content Hub, as a platform, integrates digital asset management, marketing resource management, content marketing, and product content management. The platform is made up of five key components.
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Ask yourself this: “When did you last audit and update your Google Analytics (GA) goals and do your Google Ads conversions align with these goals?”
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After a disruptive year and fearful of being left behind, many organisations are still scrambling to realise their digital opportunities, to survive in this new era of digital transformation.
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Personalisation is now the standard that customers expect. So how do you deliver an exceptional experience that keeps your customers engaged and interacting with your site?
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We’re almost a quarter way into 2021 and Sitecore is thriving, with big announcements from HQ in San Francisco.
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International Women’s Day is held on the 8th March every year and is a global day celebrating the social, economic, cultural and political achievements of women.
Read more…Elite distinction awarded for commitment and dedication to the Sitecore community.
Read more…To help you find some direction in 2021 Switch has put together a list of some of the trends a frontend developer should be aware of.
Read more…Switch has won a Global Sitecore Ultimate Experience Award for the outstanding work with Coates Hire across Sitecore XP, Experience Commerce, Content Hub and Cloud.
Read more…Modernisation from bricks and mortar to digital first services and transactions enables Coates Hire to lower costs, expand its customer baseand deliver ROI.
Read more…How do we ensure an effective, professional and engaging presentation when we are all dialling in from back bedrooms, kitchen tables and sofas?
Read more…Sitecore has recognised our work for Coates Hire which celebrates the impressive achievements against our collective strategy that we defined together and executed.
Read more…We're extremely excited to announce that Switch has achieved the very first Sitecore Experience Commerce Specialisation in APJ.
Read more…Ultimately, it is experience that now allows us to modernise organisations faster and to deliver benefits as well as value rapidly.
Read more…How we utilise the VueJS framework to deliver reliable, responsive and engaging Progressive Web Applications for both Sitecore and non Sitecore projects
Read more…Can Sitecore's latest offering - Content Hub - solve the ever persistent 'The Too Much Content to Keep Track of' annoyance?
Read more…Moving a digital agency to a full work from home model to deliver the best outcomes for customers is a hell of a challenge that we've been building for.
Read more…Exploring the right way of working remotely may take some time, as you learn what works, and what doesn’t, but this guide can help make working from home, work for you.
Read more…As Sydney, Australia and the world bunkers down preparing for COVID-19 “The Coronavirus!” I sit in my home and I begin searching for little SEO wins for my customers.
Read more…Elite distinction awarded for commitment and dedication to the Sitecore community.
Read more…Everything you need to know about Sitecore Experience Platform 9.3.
Read more…We are very excited to announce that we have been recognised for our outstanding work by being named a Platinum Sitecore Implementation Partner.
Read more…In our second Customer Focus series we talk to Digital Marketing Manager, John Hayes, to discuss how headless ecommerce has integrated into Coates Hire.
Read more…To celebrate gender diversity at Switch, we're kicking off a new blog series, showcasing the work of our talented female team members. This month, we sat down with our UX Designer, Deanna Grindrod.
Read more…If you couldn't make it (or weren't quick enough to snap up a ticket for this sold-out event) here are our top takeaways and key themes from Sitecore Experience 2019.
Read more…With just one week to go, we're gearing up for Sitecore Experience 2019 in a big way. We consider ourselves one of Sitecore's closest partners in Australia (with the gold certification, multiple award wins and MVPs to back us up), so we don't do Sitecore conferences by halves.
Read more…It’s no surprise that we’re big fans of Sitecore and have attended every major event and conference since the company launched in Australia... but those aren’t the only reasons we’re so excited to be sponsoring Sitecore Experience 2019.
Read more…It’s been a big year for us, here at Switch. Actually, it’s been a big decade. Switch now hire over 40 super talented people and moved into our spacious, shiny new Hunter Street office, in the heart of Sydney’s CBD.
Read more…We were absolutely thrilled to not only attend ADAPT Digital Edge 2019, but take to the stage with our friends at Rackspace and Sitecore to present a 1-hour session on the theme of customer-driven innovation.
Read more…The Headless CMS approach is not new; in fact, most of the leading web CMS providers, including Sitecore. In this article we take a look at why headless ecommerce is a match made in heaven.
Read more…Our priority is helping our customers to create exceptional experiences for their customers, which is why we’re excited to be able to announce our recent partnership with leading conversational AI provider - Cognigy
Read more…We take a look at how voice and conversational AI is can change your organisations communication strategy.
Read more…We sit down with Dan from Tyres4U to get his perspective on the exciting digital transformation work that is taking place at Tyreright.
Read more…Despite the jetlag and haziness from a 25-hour flight, I was hugely excited to be able to attend Sitecore Symposium 2018 hosted in Orlando Florida.
Read more…These two technologies have also divided the direction of development approach, find out which one works best for you.
Read more…With the launch of XC9 (Experience Commerce), the Sitecore Commerce offering has truly come of age.
Read more…Thoughts on our changing technology landscape as we go deeper into the Internet of Things.
Read more…Making personalisation work with the right tools, techniques, and planning.
Read more…A look at how we chose which prototyping was right for us and our clients.
Read more…We've adopted a new design sprint process for quickly generating ideas using nothing but pen, paper, and an eight-minute timer.
Read more…With the release of the Sitecore 9 series, one key architectural change - xConnect - is going to drive the product to a new omni-channel paradigm.
Read more…Sitecore 9 has introduced Dynamic Placeholders, allowing us to reuse sublayouts with different content.
Read more…The SXA out-of-the-box facet filter component doesn't work as expected—here's how we discovered the issue and resolved it.
Read more…Switch are applying new capabilities for ML to marketing using Sitecore's Cortex. There are a number of articles online for system architects discussing how the process of modelling combined with algorithms takes place in Sitecore.
Read more…We are extremely proud to announce that Switch team members have been recognised as globally elite digital professionals with MVP appointments from Sitecore, the leader in experience management software.
Read more…An out-of-the-box hidden feature for updating site themes.
Read more…A guide to extending the search results rendering.
Read more…10-step guide to tracking customer insights in Sitecore.
Read more…This should guide an organisation through the types of technology required for today’s MarTech stack and how the technology selection should be conducted in parallel to stages in your customer lifecycle.
Read more…A short overview of my learnings from the Sitecore Symposium conference regarding headless Sitecore and SXA.
Read more…Sitecore 9 has been released recently and one of the biggest changes is that Lucence is no longer the default search index provider. Hello SOLR!
Read more…The new marketing automation framework in Sitcore.
Read more…Las Vegas, an exciting destination for the Sitecore annual conference. And it didn’t disappoint.
Read more…We take you through the process of creating SXA compatible custom renderings, using a custom carousel as an example.
Read more…We take a look at the fully integrated editing function that is Sitecore Experience Accelerator (SXA) and discuss how we get the most out of both FED and DEV teams by having them work in parallel.
Read more…In our previous post, we explained how to create custom facets and store them in xDB. In this post, we're going to show you how to display custom facets in Experience Profile.
Read more…Switch sponsored the Sitecore Trendspot event in Sydney this week, it was exciting opportunity for Switch to demonstrate the capabilities for customer experience optimisation.
Read more…Last month we were invited to the Sitecore Helix Workshop to take a look at both the theory and practical exercises demonstrating the Principles of Helix. During the workshops there were some great examples and documentation that we've summarised for those looking to apply Sitecore best practice.
Read more…Search facets help us filter the search results and limit the search results after running the actual search. Sitecore Lucene and Solr both support faceting. Sitecore 8.2 and some other lower versions provide out of the box (OOTB) faceting.
Read more…Houston, we have a problem—the mobile web is too damn slow! Users have moved from powerful, always-connected desktop machines to mobile devices with slow, unreliable connections.
Read more…Switch recognised as a Sitecore Gold Implementation Partner, delvering on the complete vision for customer experience management by creating solutions for complex digital marketing challenges.
Read more…Every year, the Sitecore Experience Awards honor Sitecore customers and their partners who thoroughly demonstrate how their Sitecore solution is delivering an outstanding experience for customers and their own organisation.
Read more…Last time we covered image optimisation and the vital role that it plays in your site's performance. This time we will cover content strategy for your newly minimised images.
Read more…As we look forward to 2017, there’s a little twinge of nostalgia as we look at the year that was in 2016. For Switch it has been a phenomenal year with growth in our team, new customers and challenges that we’ve nailed.
Read more…Accessibility matters. Just like the internet’s websites are many and diverse, so too are its users. To make sure that everyone can access and enjoy your site, no matter what hardware or software they’re using to assist them, websites must be accessible to those with different levels of ability.
Read more…Images help support brand identity, convey information where words fall short, and visually enhance a site... humans simply process visuals better than text. Getting images right allows us to leave a lasting impact on the customer.
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