Blog

Crafting Actionable UX Personas

By going beyond basic demographics, personas delve into the motivations, aspirations, and obstacles that influence buying decisions. With a clear & concise understanding of the end user your stakeholders are equipped to produce experiences that deeply resonate with the business audience, cultivating stronger connections and fostering brand loyalty.

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What's New in Sitecore 10.4

Sitecore's latest update includes more than 200 enhancements, most of which are customer requested updates. These requests have resulted in simplified personalization, security updates and new content authoring features.

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Accelerate Your Business Goals With A Composable DXP

A composable approach can help in accelerating the achievement of business goals for digital leaders such as technologists and marketers including; increasing market share, reducing operations costs, growing revenue and providing a best in class customer experience.

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Soar To Success With XM Cloud

Ready to delve into the essentials-What, Why, When, and How-to empower your business with Sitecore XM Cloud?

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Revolutionise Commerce Experiences with Sitecore OrderCloud

Sitecore OrderCloud is a single commerce solution for all B2C, B2B and B2B2C customer needs. Whether you're a retailer, distributor or manufacturer, OrderCloud is designed to meet all your complex selling requirements.

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Switch recognised in Australia's International Good Design Awards for Excellence in Design and Innovation.

Switch, a multi award-winning digital transformation agency, has received a prestigious Good Design Award Winner Accolade in the Digital Design category for their work with Frasers Property Australia. The entry was selected from 900+ design projects, recognised for outstanding design and innovation.

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Unlocking the Power of Storybook

Storybook is an open-source tool for building UI components and their associated states. It allows developers to create and showcase individual UI components in isolation, enabling them to visualise, test, and iterate on each component independently. Storybook allows for seamless collaboration between designers, developers, and product managers by providing a visual interface to view, interact with, and test individual components.

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How to leverage UX design frameworks for exceptional CX

The Double Diamond model features two diamonds, representing the problem and the solution. Its key strength lies in emphasising both "divergent" and "convergent" thinking. This means creating an abundance of ideas and understanding the breadth before refining and narrowing down the options.

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Sitecore Forms: A Step-by-Step Guide to Assigning Pattern Cards

Pattern Cards are a predefined set of rules that businesses can use to segment visitors based on their behaviour, interests, and preferences. Pattern Cards define a set of attributes and values that can be used to identify visitors who match the criteria of the pattern on the Pattern Card.

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Working with Digital Style Guides

A style guide for the web is generally quite similar to the traditional brand style guide. However a digital style guide is designed specifically for website elements. Its purpose is to ensure consistency in designs and make the development process smoother by defining how brand elements should or shouldn't be used.

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What we're predicting for 2023: UX/UI

As 2022 came to a close, it was evident that digital had become more inclusive and accessible than ever. We believe 2023 will see a lot of plays to include richer, intended content and a focus on actionable designs.

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Switch Team Named Sitecore MVPs 2023

Switch's CEO, Steve Nelson and Senior Sitecore Consultant, Dua'a Abu Gharbieh have been named as Sitecore Most Valuable Professionals (MVP) for 2023.

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How UX Design Can Help You Attract Top Talent

For candidates, your career page is the starting point of that journey, where they learn about your company, your offering and whether they're the right fit. By ensuring your career's page is well designed and curated can help make hiring easier, reduces cost and time to hire and allows you to truly showcase your organisation's brand and story.

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Sitecore Symposium 2022 Highlights

Sitecore Symposium 2022 was back in person in Chicago! Switch's MD, Andrew Davenport recently attended and shared his experience, and highlights and tells us about the latest updates from Sitecore.

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Switch and Housing Industry Association Recognised as a 2022 Sitecore Experience Award Winner in APJ

Switch, a multi-award-winning Platinum Sitecore Implementation Partner with proven success in delivering the complete vision for customer experience management and measurement, today announced it has won another Sitecore Experience Award (SEA) in the APJ region for its work with Housing Industry Association (HIA).

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Supercharge Your Content Strategy

A content hub is home for all your digital assets, content operations, and distribution, allowing for content optimisation, planning and production processes. With a content hub you can supercharge your content strategy enabling sustainable growth.

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The Next Generation Will Usher in the New Wave of CX

Switch’s Head of Experience Design, Matt Yuen explains why he thinks that the next generation will bring in a new wave of CX and why “brands need to move quickly on CX, or risk being flamed online for poor service, or becoming irrelevant to their customers.”

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Using First-Party Data in a Cookieless World

Consumers are now more digital privacy aware, wanting to have more control over their data and how it's being used. There is an opportunity to stay ahead of the competition by finding better ways to engage and build relationships between an organisation and their customers. To do this marketers need to enter a new era of digital marketing in a cookieless world.

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Switch's Initiative for Accelerated Digital Transformation

Switch is offering the latest platform components from Sitecore, including customer data management, content management, e-commerce, and marketing automation.Switch said its sole focus on Sitecore's composable DXP (digital experience platform) is aimed at helping businesses move quickly to create new capabilities which drive business performance.

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Create a Sustainable Content Strategy

Content used in any campaign or marketing activity is critical in building relationships with your customer. To show them your expertise, to build your credibility and to elevate your brand.

A strong content strategy with access to unified customer data, assets, operations and team will not only provide the foundation for a successful content strategy but will allow for sustainable content growth.

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Take Control With Composable Commerce

Customers now expect an immersive, engaging and hyper-personalised digital experience which traditional monolithic e-commerce platforms just cannot support. A composable commerce solution allows organisations to use best of breed technology to create unique customer experiences and exceed customer expectations.

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Switch Celebrates Sitecore MVP Awards 2022

Switch's CEO, Steve Nelson and Senior Sitecore Consultant, Dua'a Abu Gharbieh has been recognised as Sitecore Most Valuable Professional (MVP), Ambassador for 2022.

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Sitecore's 2022 Commerce Predictions

Sitecore is predicting what 2022 has in store with 4 key themes emerging. Switch's Technical Director, Matt Watson predicts that 2022 will see "the death of the monolith".

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Why Use Workflows

Workflows are a Sitecore Feature which allow content to proceed through a number of predefined steps that reflect the work processes and procedures for creating web content in your organisation.

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6 Ways To Improve Website Accessibility

15% of the population is living with a disability. When websites don't prioritise accessibility, many users are alienated, and actively seek out sites that do.

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Sitecore OrderCloud: Design Your Own eCommerce Marketplace Application

OrderCloud is a single commerce solution for all B2C, B2B and B2B2C customer needs. Whether you're a retailer, distributor or manufacturer, OrderCloud is designed to meet all your complex selling requirements. It is composed of what is known as MACH Architecture which incorporates Microservices, API's, is Cloud Native and of course is Headless.

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Translating a Sense of Belonging into a Digital Experience

Switch sat down with Membership Association, Housing Industry Association's GM of Digital, Ben Brooker to talk about HIA's Digital Transformation journey.

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Matt Watson appointed as Technical Director

Switch, an award winning digital agency, has announced the appointment of Matt Watson as their Technical Director. Watson will be responsible for leading the technical specialists within Switch to deliver truly engaging customer experiences that drive the highest possible return on investment for Switch clients.

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Switch wins an award for Design Excellence in Australia's International Good Design Awards.

Switch, a multi award-winning Sitecore Platinum Implementation Partner, has received a prestigious Good Design Award Winner Accolade in the Design Strategy category for their work with Housing Industry Australia (HIA). The entry was selected from a record 933 design projects, recognised for outstanding design and innovation.

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Our Sitecore Symposium 2021 Highlights

As a proud sponsor of this year's Sitecore Symposium, Switch sends out a big thank you to the Sitecore team for hosting this outstanding event. This year marks a number of important milestones for Sitecore.

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Switch & Frasers Property Australia have been recognised at the Sitecore Experience Awards

Switch, a multi award-winning Sitecore Platinum Implementation Partner, has been recognised at the Sitecore Experience Award (SEA) in the "Most Intelligent Content Optimisation" category for their work with Frasers Property Australia, receiving an Honourable Mention award.

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Switch Appoints Andrew Davenport as Managing Director

Switch, a renowned Sitecore Platinum Implementation Partner, has announced the appointment of Andrew Davenport as their new Managing Director. Davenport will be responsible for building on over a decade of incredible success for Switch.

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Create Endless Personalisation Possibilities with Sitecore

Personalisation is a technique that allows you to display targeted and relevant content to your website visitors. You can choose to personalise based on your visitor’s characteristics such as location, gender, content preferences, or you can personalise based on their behaviour such as their level of engagement or their current and previous actions on your website.

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Our Top Picks for Sitecore Symposium 2021

With over 60 incredible presentations to choose from at the upcoming Sitecore symposium, the Switch Leadership team have handpicked the best of the best.

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Structure Your Digital Teams

A digital transformation fundamentally changes the way in which a business serves its customers and, in doing so, fundamentally changes the entire business. With this in mind, gaining employee buy-in and maintaining engagement throughout the end-to-end program is essential to a successful transformation.

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Sitecore Customer Data Platform

As the world becomes more interconnected, leveraging data to provide a better experience becomes the key to a successful business. Accessing data used to be hard; however, Sitecore CDP, provides organisations with a single place to join up behavioural online and offline data to see the whole customer story.

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Sitecore Content Hub - Content Made Easy

Sitecore Content Hub, as a platform, integrates digital asset management, marketing resource management, content marketing, and product content management. The platform is made up of five key components.

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Maximise your Google Ads Budget with Detailed Conversions

Ask yourself this: “When did you last audit and update your Google Analytics (GA) goals and do your Google Ads conversions align with these goals?”

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Don’t Stall, Accelerate! 3 Steps to Realign your Digital Transformation

After a disruptive year and fearful of being left behind, many organisations are still scrambling to realise their digital opportunities, to survive in this new era of digital transformation.

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Helping Play by the Rules Build a Case for Personalisation

Personalisation is now the standard that customers expect. So how do you deliver an exceptional experience that keeps your customers engaged and interacting with your site?

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Sitecore 10 - Delivers marketing agility, flexibility at scale

We’re almost a quarter way into 2021 and Sitecore is thriving, with big announcements from HQ in San Francisco.

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International Women’s Day with Switch IT

International Women’s Day is held on the 8th March every year and is a global day celebrating the social, economic, cultural and political achievements of women.

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Switch Announces Sitecore MVP Awards

Elite distinction awarded for commitment and dedication to the Sitecore community.

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10 Trends Frontend Developers Should Be Aware Of In 2021

To help you find some direction in 2021 Switch has put together a list of some of the trends a frontend developer should be aware of.

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Switch Stuns with Global Sitecore Ultimate Experience Award

Switch has won a Global Sitecore Ultimate Experience Award for the outstanding work with Coates Hire across Sitecore XP, Experience Commerce, Content Hub and Cloud.

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Coates Hire's Digital Transformation Initiative with Switch Rewarded with Global Sitecore Ultimate Experience Award

Modernisation from bricks and mortar to digital first services and transactions enables Coates Hire to lower costs, expand its customer baseand deliver ROI.

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12 things we've learned about video conferences since the start of the pandemic

How do we ensure an effective, professional and engaging presentation when we are all dialling in from back bedrooms, kitchen tables and sofas?

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Switch Wins 2020 Sitecore Experience Award for 'Most Sophisticated Implementation' in the APJ region

Sitecore has recognised our work for Coates Hire which celebrates the impressive achievements against our collective strategy that we defined together and executed.

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Switch Achieve Sitecore Experience Commerce Specialisation

We're extremely excited to announce that Switch has achieved the very first Sitecore Experience Commerce Specialisation in APJ.

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The Unison of Platform, Partner & Customer for Success

Ultimately, it is experience that now allows us to modernise organisations faster and to deliver benefits as well as value rapidly.

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What is a PWA and why should we use it?

How we utilise the VueJS framework to deliver reliable, responsive and engaging Progressive Web Applications for both Sitecore and non Sitecore projects

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The Too Much Content to Keep Track of Annoyance

Can Sitecore's latest offering - Content Hub - solve the ever persistent 'The Too Much Content to Keep Track of' annoyance?

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Mobile Workplace for an Enabled Workforce

Moving a digital agency to a full work from home model to deliver the best outcomes for customers is a hell of a challenge that we've been building for.

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A Project Managers Guide to working remotely in the age of COVID-19

Exploring the right way of working remotely may take some time, as you learn what works, and what doesn’t, but this guide can help make working from home, work for you.

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Little SEO Wins in Tough Times

As Sydney, Australia and the world bunkers down preparing for COVID-19 “The Coronavirus!” I sit in my home and I begin searching for little SEO wins for my customers.

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Switch Wins Sitecore Most Valuable Professional Award for 4th Year in a Row

Elite distinction awarded for commitment and dedication to the Sitecore community.

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Sitecore 9.3 is here - are you ready?

Everything you need to know about Sitecore Experience Platform 9.3.

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Switch Announces Platinum Sitecore Implementation Partner Status

We are very excited to announce that we have been recognised for our outstanding work by being named a Platinum Sitecore Implementation Partner.

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Customer Focus: How Headless Ecommerce Transformed Coates Hire’s Customer Experience from 9-5 to 24/7

In our second Customer Focus series we talk to Digital Marketing Manager, John Hayes, to discuss how headless ecommerce has integrated into Coates Hire.

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Women of Switch: Deanna Grindrod, UX Designer

To celebrate gender diversity at Switch, we're kicking off a new blog series, showcasing the work of our talented female team members. This month, we sat down with our UX Designer, Deanna Grindrod.

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Content is Still King... and Other Stories from Sitecore Experience 2019

If you couldn't make it (or weren't quick enough to snap up a ticket for this sold-out event) here are our top takeaways and key themes from Sitecore Experience 2019.

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Attending Sitecore 2019? What Not to Miss!

With just one week to go, we're gearing up for Sitecore Experience 2019 in a big way. We consider ourselves one of Sitecore's closest partners in Australia (with the gold certification, multiple award wins and MVPs to back us up), so we don't do Sitecore conferences by halves.

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6 Reasons We’re Attending Sitecore Experience 2019 (And Why You Should Too!)

It’s no surprise that we’re big fans of Sitecore and have attended every major event and conference since the company launched in Australia... but those aren’t the only reasons we’re so excited to be sponsoring Sitecore Experience 2019.

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How to Hold onto Your Values through Rapid Growth

It’s been a big year for us, here at Switch. Actually, it’s been a big decade. Switch now hire over 40 super talented people and moved into our spacious, shiny new Hunter Street office, in the heart of Sydney’s CBD.

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Top Six Takeaways from ADAPT Digital Edge 2019

We were absolutely thrilled to not only attend ADAPT Digital Edge 2019, but take to the stage with our friends at Rackspace and Sitecore to present a 1-hour session on the theme of customer-driven innovation.

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Heads Will Roll - Why Headless Commerce is the Future

The Headless CMS approach is not new; in fact, most of the leading web CMS providers, including Sitecore. In this article we take a look at why headless ecommerce is a match made in heaven.

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Making Conversational AI a Reality - Switch & Cognigy Partnership

Our priority is helping our customers to create exceptional experiences for their customers, which is why we’re excited to be able to announce our recent partnership with leading conversational AI provider - Cognigy

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Alexa - How Can I Use Conversational AI to Create Better Customer Experiences?

We take a look at how voice and conversational AI is can change your organisations communication strategy.

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Customer Focus: How Tyreright is Helping Customers to Put Safety First with Flexible Payments

We sit down with Dan from Tyres4U to get his perspective on the exciting digital transformation work that is taking place at Tyreright.

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Sitecore Symposium 2018 Orlando

Despite the jetlag and haziness from a 25-hour flight, I was hugely excited to be able to attend Sitecore Symposium 2018 hosted in Orlando Florida.

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Headless vs. SXA

These two technologies have also divided the direction of development approach, find out which one works best for you.

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Sitecore XC9 Places Brands and their Customers in the Driving Seat

With the launch of XC9 (Experience Commerce), the Sitecore Commerce offering has truly come of age.

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Voice Search: Passing Trend or the Shape of Things to Come?

Thoughts on our changing technology landscape as we go deeper into the Internet of Things.

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Personalisation Simplified

Making personalisation work with the right tools, techniques, and planning.

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Choosing the Right Prototyping Tool

A look at how we chose which prototyping was right for us and our clients.

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Crazy Concept Ideation with Crazy 8s

We've adopted a new design sprint process for quickly generating ideas using nothing but pen, paper, and an eight-minute timer.

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3 Reasons why xConnect is a Game Changer

With the release of the Sitecore 9 series, one key architectural change - xConnect - is going to drive the product to a new omni-channel paradigm.

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Sitecore 9 Dynamic Placeholders

Sitecore 9 has introduced Dynamic Placeholders, allowing us to reuse sublayouts with different content.

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Solving the SXA Facet Filter Component Bug

The SXA out-of-the-box facet filter component doesn't work as expected—here's how we discovered the issue and resolved it.

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Sitecore Cortex for Marketing & Analytics

Switch are applying new capabilities for ML to marketing using Sitecore's Cortex. There are a number of articles online for system architects discussing how the process of modelling combined with algorithms takes place in Sitecore.

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Sitecore MVP Announcement

We are extremely proud to announce that Switch team members have been recognised as globally elite digital professionals with MVP appointments from Sitecore, the leader in experience management software.

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Automatically Synchronising Themes for SXA Sites

An out-of-the-box hidden feature for updating site themes.

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Extending Sitecore SXA Search Results

A guide to extending the search results rendering.

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Sitecore Analytics Setup

10-step guide to tracking customer insights in Sitecore.

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MarTech and Your Customer - Part 1

This should guide an organisation through the types of technology required for today’s MarTech stack and how the technology selection should be conducted in parallel to stages in your customer lifecycle.

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Sitecore Headless SXA

A short overview of my learnings from the Sitecore Symposium conference regarding headless Sitecore and SXA.

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Spin Up Sitecore 9 Today

Sitecore 9 has been released recently and one of the biggest changes is that Lucence is no longer the default search index provider. Hello SOLR!

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Sitecore 9 Rethinks Redesigns Marketing Automation

The new marketing automation framework in Sitcore.

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Sitecore Symposium 2017: Drive your Digital Destiny

Las Vegas, an exciting destination for the Sitecore annual conference. And it didn’t disappoint.

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Create Custom Sitecore SXA Renderings and Components

We take you through the process of creating SXA compatible custom renderings, using a custom carousel as an example.

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Sitecore Experience Accelerator

We take a look at the fully integrated editing function that is Sitecore Experience Accelerator (SXA) and discuss how we get the most out of both FED and DEV teams by having them work in parallel.

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Displaying Custom Facets in Contact Profile

In our previous post, we explained how to create custom facets and store them in xDB. In this post, we're going to show you how to display custom facets in Experience Profile.

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Path Analyser Demo at Sitecore Trendspot 2017 Sydney

Switch sponsored the Sitecore Trendspot event in Sydney this week, it was exciting opportunity for Switch to demonstrate the capabilities for customer experience optimisation.

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Sitecore Helix Workshop

Last month we were invited to the Sitecore Helix Workshop to take a look at both the theory and practical exercises demonstrating the Principles of Helix. During the workshops there were some great examples and documentation that we've summarised for those looking to apply Sitecore best practice.

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Sitecore Search Faceting & Date Range Faceting

Search facets help us filter the search results and limit the search results after running the actual search. Sitecore Lucene and Solr both support faceting. Sitecore 8.2 and some other lower versions provide out of the box (OOTB) faceting.

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Progressive Web Applications: the Future of the Mobile Web

Houston, we have a problem—the mobile web is too damn slow! Users have moved from powerful, always-connected desktop machines to mobile devices with slow, unreliable connections.

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Sitecore Gold Implementation Partner

Switch recognised as a Sitecore Gold Implementation Partner, delvering on the complete vision for customer experience management by creating solutions for complex digital marketing challenges.

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2016 International Sitecore Experience Awards

Every year, the Sitecore Experience Awards honor Sitecore customers and their partners who thoroughly demonstrate how their Sitecore solution is delivering an outstanding experience for customers and their own organisation.

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Keeping Your Site Healthy Part 2: Image Content Strategy

Last time we covered image optimisation and the vital role that it plays in your site's performance. This time we will cover content strategy for your newly minimised images.

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2016 in Review

As we look forward to 2017, there’s a little twinge of nostalgia as we look at the year that was in 2016. For Switch it has been a phenomenal year with growth in our team, new customers and challenges that we’ve nailed.

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Top 6 Accessibility Tools for Websites that Work for Everyone

Accessibility matters. Just like the internet’s websites are many and diverse, so too are its users. To make sure that everyone can access and enjoy your site, no matter what hardware or software they’re using to assist them, websites must be accessible to those with different levels of ability.

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Keeping Your Site Healthy Part 1: Optimising Imagery

Images help support brand identity, convey information where words fall short, and visually enhance a site... humans simply process visuals better than text. Getting images right allows us to leave a lasting impact on the customer.

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