 |
FOXTEL iQ
Web Site Design and Content Management System
|
 Launch Site
|
Client Introduction
 FOXTEL is Australia's leading subscription television provider, with well over one million subscribers. FOXTEL iQ is an exciting new set-top Personal Digital Recorder (PDR) that lets subscribers access a range of new features. These include the ability to pause live TV, record a show with the click of a button and even record two shows at once while watching another recorded show.
Project Overview
After succesfully developing web sites for 5 FOXTEL Digital channels, FOXTEL Marketing approached us to deliver an exciting new site to demonstrate FOXTEL iQ.
In close consultation with the FOXTEL Marketing team, we followed our established proprietary process to research and architect a complete plan for the structure and positioning of the web site consistent with FOXTEL's business objectives.
The result was an accessible, easy to use and feature rich web site which clearly demonstrated the real-world advantages that owning FOXTEL iQ bring. To this end, the following components were developed:
- Interactive Flash based demonstrations allowing potential customers to experience the features of the product in a hands on environment.
- A 360 virtual tour allowing customer to Take It for a Spin and providing a unique view of the design of the product.
- A collection of testimonials from the press and existing subscribers further illustrating the real-world benefits of the product.
- The ability to search a database of store to locater to the nearest outlet to see FOXTEL iQ in the flesh.
- Loads of information on upcoming FOXTEL highlights and the benefits of subscribing.
Parts of the site were integrated into SwitchBack, Switch I.T.'s Content Management System allowing FOXTEL Marketing staff to make changes to the content of the site in-house with almost no training.
The web site has been overwhelmingly well received by FOXTEL and their customers, with many more exciting projects in the pipeline.
What the client said...
"The best thing about working with Switch I.T. is that they made every effort to really understand our business and to provide the best solution for us. The FOXTEL iQ website is sexy, functional, interactive and easy to navigate - all that we wanted. The team at Switch are very down to earth and approachable and have great ideas and excellent service."
Kate Alison
Internet Development Executive, FOXTEL
|
|
|
|
Provides a visual introduction to the product and leds users to key sections of the site.
Allowing potential customers to experience the features of the product in a hands on environment.
The testimonials further illustrate the real-world benefits of the product.
|
|
|
