Client Introduction
Established with one store in Melbourne in 1974, Snooze was one of Australia’s first bedding specialists. With stores throughout Australia, Snooze continue to offer new standards of service, expertise and range.
Project Overview
With an exciting new brand, Snooze approached Switch I.T. to coordinate the development of their online strategy. A project that once completed would offer all the key elements of their brand in an intuitive and easy to use web site.
After careful competitive analysis and a meetings with key internal strategic and marketing staff, Switch proposed a complete web site redesign and the implementation of the user friendly SwitchBack Content Management System.
The strategy aimed at providing much more product and advice online to existing and potential customers, as well as empowering the Snooze team to maintain their web site in-house, ensuring a reduction in the cost of maintenance whilst meeting their goal of timely and accurate content.
The project delivered:
- Complete New Interface Design and User Experience
The more professional, faster and usable web site interface is now completely consistent with the Snooze brand. The intuitive navigation and functionality creates a more enjoyable experience for customers researching products.
- Consistent and Effective Communication Channel
Snooze can utilise the web site to promote company information, store locations and products quickly and efficiently. Utilising internal databases, product information is published with timely and complete accuracy.
Customers can also get the latest catalogue from Snooze online, easily allowing them to browse through the current catalogue.
- Extensive Range and Product Information
With clearer structure to the range of Snooze products, customers now find it easier to search by brand, by price or product type. There is also a comprehensive solution finder to enable customers to obtain further product details.
Each product is supported by key recommendations for products which may also suit the customer, also giving them the capacity to forward the product details to a friend or track their recently viewed items.
- Simple Search and Store Locator Tools
Product are the key to the Snooze offering with their expert advice helping customers to choose the right solution. The web site now features comprehensive product and store search facilities. This ensures that both pricing and enquiries are directed to the store which is closest to the customer.
- Powerful SwitchBack Content Management System
The SwitchBack CMS was an immediate recommendation for Snooze as it was the perfect fit to manage their products, stores and enquiries. Using the SwitchBack CMS, Snooze staff can now maintain the web site in-house.
- Integrated Email Marketing System
Customers of Snooze can now opt-in for permission based email newsletters, giving them advanced notice of the best specials, the newest prices and of course where to find them!
SynergyMail enables Snooze to easily manage not only their campaigns but also their subscribers whilst getting comprehensive reports on recipient activity.
