November 11, 2006
It's that one public holiday that we all know and love, Australia Day. Each year we take the day off to celebrate our nation and its diverse culture. Switch I.T. were approached by the Premier's Department to present a strategy for the web site. After a competitive pitching process we were very excited about winning the project.
Switch designed a site which is very closely aligned with the brand, allowing visitors to get the latest information on events and what Australia Day is all about. The sites offers a swag of interactive elements, including:
The web site is now crucial in the promotion of Australia Day and the various events which are being held. Coupled with the SwitchBack Content Management System and SynergyMail, Australia Day staff are in control of how the message is sent.
Read the case study for more information
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