January 20, 2006
Ahh the smell of resin ... Established in 1978, Aloha is one of Australia's most respected surfing brands. After a successful pitch, Switch I.T. was selected to develop a complete web site, online store and content management system allowing surfers all around the world to order custom boards online.
Switch I.T. designed the site to be consistent with the new Aloha positioning with a fast, easy to navigate, cool edge. Visitors are encouraged to check out the Aloha range or drop into a store. The site also handles subscriptions to the 'A' Team for regular updates from the crew at Aloha.
The site is unique for local and international surfers, giving them access via the web site to Aloha shapers themselves.
The entire web site was built on Switch I.T.'s SwitchBack Content Management System, a secure and highly scalable system allowing staff to maintain the entire web site in-house. The Aloha team found the system so easy to use that no staff training was required.
Visit the new web site