Switch Launches the W. Channel

September 9, 2007

Foxtel W. Channel

Where can you get the very best in talk and drama? W. Channel of course!

Switch I.T. were approached by FOXTEL to create an online strategy geared at building their online community for W. The result is a web site which is not only highly interactive but also very functional.

Working with the FOXTEL team, Switch created a design that blends nicely with their new W. brand. On top of this a heavily functional web site really allows visitors to interact with content, competitions and others. Some of the features include :

  • SwitchBack CMS allowing FOXTEL to update almost every element of the web site
  • Dynamic TV Guide, ensuring that all content is absolutely spot on
  • Interactive TV Shows section, providing the latest in episode guides, images and videos
  • The W. BookClub is a member driven area with special competitions and content
  • SynergyMail for future email campaigning

W. represents the very best in talk and drama, their new web site not only captures this offering but also provides visitors with a range of interactive components to really help FOXTEL promote the range and scope of their programming. Supported by the SwitchBack CMS and SynergyMail, keep dedicated fans of the W. Channel updated with ease.

What the client said...

"Having established a long term relationship with Switch I.T., FOXTEL O&O Online requested an overhaul of the W. Channel web site. The resulting site was painlessly completed on budget and to deadline, despite being given very tight restrictions on both. Refreshed from the nuts and bolts of the back end through to the design of the front end, Switch I.T. deciphered and delivered on our complex brief."

Stephen Hancock
Online Content Manager, FOXTEL Owned & Operated Channels

Visit the new web site


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