What Does It Take to Cycle Around Australia?

December 12, 2008

MyPower have established a unique way of encouraging environmental action throughout Australia, they cycled around it! (Yes, including Tasmania). The MyPower story is more than a story of mateship, it's an extraordinary insight into how one group is making a massive difference.

Everyone has powers is the motto of the MyPower team. Meaning everyone can make a change, no matter how small it is. We were proud to design and develop the MyPower web site to help get the message out there and also keep an eye on their progress around Australia!

The web site was completely overhauled from its first design, with stronger emphasis on the brand and the integration of the SwitchBack CMS. Their efforts are now supported by a strong web site that also showcases the many sponsors that helped out.

The result is an easy to use web site with interactive elements including :

  • Interactive Google Maps
  • Integrated Links into Facebook and YouTube Groups
  • Dynamic Web Site Design that Changes According to the Time of Day
  • Comprehensive Media and News Section
  • Blog to keep their many fans up to date
  • SwitchBack Content Management System and SynergyMail Email Marketing

The web site focuses on bring all of the MyPower content online, another simple way they're reducing their environmental impact.

Visit the web site


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